
3 New DeviceAtlas Properties: Video Playback Support
By James Farrelly - 26 Aug 2020
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.

New DeviceAtlas Property: GPS Hardware Support
By James Farrelly - 14 Aug 2020
We are happy to introduce a new DeviceAtlas property: GPS Hardware Support. Get details about this new property and how it can be leveraged to optimize content.

Device ID and A Cross-Ecosystem Connection
By James Farrelly - 20 Jul 2020
Device ID can refer to many identifiers. Get clarification on manufacturer Device ID and get details on a robust cross-ecosystem data connection that respects PII.

Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity
By James Farrelly - 15 Jul 2020
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.

Adaptive Loading – 2 Key Considerations
By James Farrelly - 18 Jun 2020
Get key Adaptive Loading details, considerations and find out how you can get stated today.

2 New DeviceAtlas Properties - 32 and 64 Bit Architecture
By James Farrelly - 01 May 2020
Recent additions to our DeviceAtlas properties include 5G, eSIM Count and various properties to classify IoT devices. Today we are happy to announce the introduction of 2 new properties: “32 Bit Architecture” and “64 Bit Architecture”.

Postponed: Google’s Attempt to Deprecate and Freeze the User-Agent Header
By James Farrelly - 29 Apr 2020
Google’s attempt to deprecate and freeze the User-Agent header has been postponed until at least 2021. Read more here.

User-Agent: Another Plan to Deprecate and Freeze
By James Farrelly - 20 Feb 2020
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.
Meet DeviceAtlas at MWC Barcelona 2020
By James Farrelly - 22 Jan 2020
We are delighted to be attending, exhibiting and speaking at MWC Barcelona 2020. Join us at our exhibition and hosted session - learn more here.