How to improve app monetization (improved ad targeting)
By James Kielty - 19 Aug 2019
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
Building your own device detection solution
By James Kielty - 18 Jul 2019
Creating your own internal device detection solution using PHP and Regex is possible, but is it worth the effort? Here are the pro's and con's.
How regularly do people upgrade their smartphones?
By James Kielty - 16 Jul 2019
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.
5G and eSim - two new properties added to DeviceAtlas
By James Kielty - 08 Jul 2019
We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can identify when a visiting device has 5G capability or features eSIM support.
What is a 'device graph,' and how can device intelligence enhance it?
By James Kielty - 27 Jun 2019
Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?
Why device detection is essential for cloud gaming services
By James Kielty - 17 Jun 2019
Cloud gaming is revolutionizing the world of video entertainment, providing the hardware and connection are up to scratch. How can device detection help providers ensure a quality user experience regardless of the device?
The most used smartphone GPU - 2019
By James Kielty - 11 Jun 2019
Here are the most common GPUs in use today. Understanding a smartphone's hardware capabilities is a vital step in decisions around content richness, enabling you to give users the best possible experience.
Can you block Huawei devices from accessing your website or app?
By James Kielty - 27 May 2019
Although given a 90 day stay of execution, Huawei will no longer be able to include popular Google services and apps on their new devices. For a website/app owner, is it possible to block Huawei devices from accessing your services? It is, but we don't recommend it.
The Guide to Device Detection for Video Advertising
By James Kielty - 16 May 2019
Download our free e-book on device detection for Video Advertising to learn what's driving the increase in mobile video consumption, and how device detection can improve ROI at all stages of the video advertising ecosystem.
iOS 12.2 broke iPhone detection - but the fix is now live
By James Kielty - 03 May 2019
The release of iOS 12.2 caused some issues for iPhone detection, but we've released our solution. Accurate iPhone detection is back.