By jkielty - 02 Sep 2019
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets.
By jkielty - 19 Aug 2019
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
By jkielty - 16 Jul 2019
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.
By jkielty - 08 Jul 2019
We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can identify when a visiting device has 5G capability or features eSIM support.
By jkielty - 27 Jun 2019
Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?
By jkielty - 17 Jun 2019
Cloud gaming is set to revolutionize the world of video entertainment, providing the hardware and connection are up to scratch. How can device detection help providers ensure a quality user experience regardless of the device?
By jkielty - 27 May 2019
Although given a 90 day stay of execution, Huawei will no longer be able to include popular Google services and apps on their new devices. For a website/app owner, is it possible to block Huawei devices from accessing your services? It is, but we don't recommend it.
By jkielty - 16 May 2019
Download our free e-book on device detection for Video Advertising to learn what's driving the increase in mobile video consumption, and how device detection can improve ROI at all stages of the video advertising ecosystem.