Latest articles by Martin Clancy

DeviceAtlas: Ad targeting in a multi-screen world

Ad targeting in a multi-screen world

The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.

mobiForge DeviceAtlas

Google Latest Redirection Guidelines

Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.

Image credit: Sailko

CMS Platforms, Mobile and Device Detection

Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?

Apple v Samsung?

Beyond Apple v Samsung: Smartphone market grows in line with device manufacturer competition

Strategy Analytics released their latest handset shipments data last week. One of the key findings was that Apple's market share continues to be challenged by Android based handsets. This is something that is echoed in DeviceAtlas' index of device traffic, which combines data from dotMobi's DeviceAtlas device detection solution and dotMobi's global network of goMobi websites to measure which handsets are actually being used to access web content on tablets and phones. We have stressed that this is device usage data and not the same thing as device shipment data, but it is interesting nonetheless to compare these metrics.

How to implement Drag and Drop for touch devices

Over on dotMobi's mobiForge resource site for those involved in developing for mobile-friendly content, we explore some touch-friendly drag and drop implementations, including DOM and canvas-based drag and drop approaches.

mobiForge

RWD: Responsible Web Design and how websites cope with compromised connectivity

Over on mobiForge, dotMobi's mobile and web technology resource site for developers, designers and those working with mobile and web, we investigate how constrained connectivity can impact on visitors' UX. Even in large urban areas, which are well served with cell tower coverage, the realities of the built environment can intervene to make experiences slow.

DeviceAtlas device usage data

Apple Devices Dominate Global Web Browsing, while Android Gains Ground

Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.

mobiForge

Getting Ready For HTTP 2.0

As the underlying mechanism that runs the web, HTTP is the language spoken by browsers and web servers to communicate, download webpage elements and upload user data. The version we currently use is 1.1, which is now almost 15 years old. But HTTP version 2 is on the way.

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