Category archives: Device detection

Client Hints Icon

Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

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Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.

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Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity

Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.

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Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

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eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.

User Agent Freeze

User-Agent: Another Plan To Deprecate And Freeze

In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.

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