Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.
Looking for the latest stats on the most used Android versions in 2016? Check out the latest statistics based on real web traffic which relates to the number of phones actually in use. This data is particularly important if you’re wondering which older versions of Android your mobile app should support.
Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.
DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report
Q2 2016 wasn’t great for Apple in terms of web traffic share, according to the newly released DeviceAtlas Mobile Web Intelligence Report. Apple lost in 18 out of 20 countries we analysed, including the largest markets such as UK (-10%), Germany (-6%), and USA (-4%).
Using an accurate device detection solution is crucial for all businesses working in the online space. If done right, it allows you to accurately target advertising, optimize web content and analyse web traffic to maximize revenues from online sources. But to get device detection right you need a reliable, fast and accurate method which is hard to build on your own.
Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact that Google Analytics doesn't report on bots and crawlers by default. Here's how device detection can help you identify bots to serve them different payloads or even block them from accessing the website.
Device detection makes it possible to identify web-enabled devices requesting online content. Given that it is generally based on analysing User-Agent strings, it is often referred to as User-Agent lookup or User-Agent parsing. Here’s how mobile device detection works.
DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on.
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.