With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.
Device detection is a flexible tool that companies may use in many ways to get a better understanding of their customers. Detecting a web visitor's mobile network is a useful but little-known technique which you can get access to by using DeviceAtlas.
While a higher screen resolution doesn't necessarily mean better quality, smartphone makers keep adding pixels to their flagship models, for which QHD (1440 x 2560) is now basically standard. Here are the latest stats showing which smartphone screen resolutions are the most popular in 2016 based on real web traffic.
Detecting iPhone models has always been a bit of a headache for companies working in the online space, mainly due to the fact that device model tokens are missing in the UAs. You won’t find iPhone models in your Google Analytics dashboard which shows a single “Apple iPhone” category for all iPhone models. Here’s how DeviceAtlas tackles this issue.
Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.
Looking for the latest stats on the most used Android versions in 2016? Check out the latest statistics based on real web traffic which relates to the number of phones actually in use. This data is particularly important if you’re wondering which older versions of Android your mobile app should support.
Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.