Using an accurate device detection solution is crucial for all businesses working in the online space. If done right, it allows you to accurately target advertising, optimize web content and analyse web traffic to maximize revenues from online sources. But to get device detection right you need a reliable, fast and accurate method which is hard to build on your own.
Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact that Google Analytics doesn't report on bots and crawlers by default. Here's how device detection can help you identify bots to serve them different payloads or even block them from accessing the website.
Device detection makes it possible to identify web-enabled devices requesting online content. Given that it is generally based on analysing User-Agent strings, it is often referred to as User-Agent lookup or User-Agent parsing. Here’s how mobile device detection works.
DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on.
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in Q1 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content.
With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.
Recently we looked into the popularity of mobile operating systems in Q1 2016. While iOS grew faster than Android in most countries over 2015, this trend reversed in Q1 2016 with Android gaining much more than iOS. Check out the latest statistics on the most popular mobile operating systems.