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Language and Locale Detection

Identifying Language and Locale with DeviceAtlas

Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language and locale (country variant of a language) are of interest as a criteria for targeting content experiences and/or advertising, in addition to criteria already available on the device's physical and vitual capabilities.

Apple iPhone 6 detection

We have had plenty of questions regarding new iPhone 6 detection, so we’ll provide the details here. With the new iOS update and new iPhone 6 family there is no change regarding server-side detection. There is still no unique token presented in the User-Agent headers which can be used for identification of the hardware version.

Mobile Web Traffic: Analysis

As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists are taking the time to understand exactly what the nature of that traffic is. We look at traffic coming from thousands of mobile websites across the world. This data gives a unique insight into the nature of a broad swath of device traffic using User Agent string analysis performed by the DeviceAtlas API.

Mobile web traffic

Mobile web traffic: a dive into the data

We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look at mobile web traffic data, that is, traffic to websites optimized for mobile device use.

DeviceAtlas DMEXCO

DeviceAtlas at DMEXCO 2014

The DeviceAtlas team is at DMEXCO this week in Cologne. Come talk to us in Hall 6 stand E035 to see how device intelligence can optimize your web business in a multiscreen world.

Dmexco: Sept 10 – 11 Cologne, Germany

 

mobiForge

Growth of Chinese device manufacturers

New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership. (Although it is still worth noting that feature phones accounted for about 45 percent of handsets sold last year.) For web developers, that means that the Android platform is likely to become even more important on the global stage, given that the open source OS is the platform of choice for Chinese handset manufacturers.

DeviceAtlas alternative

Web Development is a Broad Church

Maximiliano Firtman (@firt) published a very comprehensive piece touching on performance, RWD, RESS, mobile web and more on SmashingMag recently rather provocatively entitled "You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy". The whole responsive debate is something of an evergreen in web dev circles: where once the argument centred around UX and whether it was a good idea to serve the same content but reflow/hide some of it depending on screen size, now performance has become more of a leitmotif in commentary.

Microsoft IIS

Mobile Detection for Microsoft Internet Information Services (IIS)

Targeting mobile devices has become increasingly important for user experience, regardless of the web server technology in use.

ADTECH embeds DeviceAtlas device detection for targeting ads

Note: ADTECH was acquired by AOL in 2007 and has since become part of the Oath group owned by Verizon, considerably expanding the usage of Device

Adtech AOL and DeviceAtlas

ADTECH extends commitment to mobile with DeviceAtlas

Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.

DeviceAtlas: Ad targeting in a multi-screen world

Ad targeting in a multi-screen world

The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.

mobiForge DeviceAtlas

Google Latest Redirection Guidelines

Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.

IRCE

DeviceAtlas at Internet Retailer and Commerce Exhibition

The DeviceAtlas team will be at the Internet Retailer and Commerce Exhibition this week (Jun 10-13, 2014).  If you want to learn about how to bring how device intelligence can help drive conversions on for eCommerce sites, then drop by our booth (#2

Image credit: Sailko

CMS Platforms, Mobile and Device Detection

Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?

Apple v Samsung?

Beyond Apple v Samsung: Smartphone market grows in line with device manufacturer competition

Strategy Analytics released their latest handset shipments data last week. One of the key findings was that Apple's market share continues to be challenged by Android based handsets. This is something that is echoed in DeviceAtlas' index of device traffic, which combines data from dotMobi's DeviceAtlas device detection solution and dotMobi's global network of goMobi websites to measure which handsets are actually being used to access web content on tablets and phones. We have stressed that this is device usage data and not the same thing as device shipment data, but it is interesting nonetheless to compare these metrics.

How to implement Drag and Drop for touch devices

Over on dotMobi's mobiForge resource site for those involved in developing for mobile-friendly content, we explore some touch-friendly drag and drop implementations, including DOM and canvas-based drag and drop approaches.

mobiForge

RWD: Responsible Web Design and how websites cope with compromised connectivity

Over on mobiForge, dotMobi's mobile and web technology resource site for developers, designers and those working with mobile and web, we investigate how constrained connectivity can impact on visitors' UX. Even in large urban areas, which are well served with cell tower coverage, the realities of the built environment can intervene to make experiences slow.

DeviceAtlas device usage data

Apple Devices Dominate Global Web Browsing, while Android Gains Ground

Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.

mobiForge

Getting Ready For HTTP 2.0

As the underlying mechanism that runs the web, HTTP is the language spoken by browsers and web servers to communicate, download webpage elements and upload user data. The version we currently use is 1.1, which is now almost 15 years old. But HTTP version 2 is on the way.

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