Originally posted over at mobiThinking, dotMobi's statistics and industry digest site, a look at 10 key takeaways from the latest stats from the leading analysts, Gartner, IDC, Canalys and Strategy Analytics.
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.
Over on mobiForge, a report on privacy issues through the prism of the mobile services we use today. Our mobile devices are with us 24 hours, 7 days a week. Even when we are sleeping. We look at how your privacy is handled by the three main communication layers that your smartphone works on:
Over on mobiForge, our developer related website, we take a look at how thinking about designing and developing for the multi-device Web has shifted over the past few years. As the web landscape becomes more complex by the day, we restate our assumptions on mobile context, web, RWD, content adaptation and more. Head over the mobiForge to see the full article.
The DeviceAtlas team will be at the Customer Engagement Technology World show in the Javits Center NYC this week (November 6-7, 2013). If you want to learn about how to bring enhanced user experience to your web experiences by understanding your traffic on a de
Responsive Web Design (RWD) has made a huge impact as an approach to designing for mobile. It has also caused a lot of debate: on the plus side, it allows for one codebase to cater to devices with a range of different screen sizes. On the debit side, serving the same payload to all devices irrespective of device capabilities, screen size and resolution, and indeed connection speed, can effectively close off entire markets to companies who don’t optimize.
dotMobi to Offer Mobile Carrier Identification within its DeviceAtlas Solution
Mark Zuckerberg launches Internet.org to spearhead a campaign to bring the world online. Part of the challenge is getting reductions in the price of the infrastructure required to bring underserved regions online.
Over on mobiForge, dotMobi's resource for mobile web developers and designers, we continue our series on HTML5. This time the focus is on HTML5 touch-based interaction events that go beyond traditional mouse-based interaction including options such as gesture recognition, multi-touch, and more.