Starcom USA, part of the Publicis media group, focuses on producing marketing sites for clients. In their own words Starcom “put human understanding at the center of everything we do” as an organization. Starcom works with multiple partners, agencies and clients, bringing a strong focus beyond traditional desktop websites and marketing campaigns to include mobile and other emerging device categories for their client base.
Use Case and Results
Starcom use DeviceAtlas to power redirection for a number of their clients’ mobile sites. They also plan on using DeviceAtlas to power adaptation solutions.
Michael Halunen, Principle Software Engineer at Starcom, comments: “DeviceAtlas works seamlessly in the background and does what it does extremely well.”
Michael also found integration of the API extremely easy, and appreciates the continuous feedback loop which gives continuous and measurable improvement on detection accuracy.
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