We're very happy to publish this paper arising from the The Future of the Mobile Web event held at the Dublin Convention Centre in January 2012. We covered a lot of ground and the paper is a serious attempt to capture all the topics covered from HTML5 to responsive design to device detection and many others. We found it to be a very worthwhile process to listen, validate our ideas and learn from others in the process of writing it. We hope it is useful to a wider readership also.
Last week we hosted an event loftily entitled "The Future of the Mobile Web" at the Dublin Convention Centre.
About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%.
Last week we rolled out version 3.2 of DeviceAtlas! This is a very exciting release and introduces many new web focused properties that enable developers to fully harness the power of mobile devices.
I attended the Le Web event in Paris last week. The speaker list featured such notables as Google's Eric Schmidt, Kevin Rose of Milk/Digg, Spotify's Daniel Ek, and a whole host of other notables including the venerable Karl Lagerfeld. As a general trend, mobile was dominant.
Back from Big Apple
We were at adtech New York recently, and were encouraged at the level of interest in DeviceAtlas, especially in the Enterprise solution. Lots of people out there realizing that you can't take chances with your mobile strategy. Also lots of big name companies coming around to a more holistic view of mobile which includes mobile web.
Chet Fenster of MEC Entertainment, one of the world's top media agency networks makes some salient points on mobile web, apps and the need to adapt to the device. MEC Entertainment produces branded video content for TV, online and mobile.
Smart AdServer's Sandrine Cardi talks about where mobile, device detection and ad serving intersect
Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device.
This article will help you pick from amongst the many techniques for building a mobile website. It doesn't describe how to do it, rather it instead tries to help you to pick the right approach.
Introduction
Before we begin it's worth clarifying exactly what the goal of the exercise is. Generally speaking, people who are looking to build a mobile site fall into two categories. They're either:
First published over at Mobithinking in a series at adtech London, in this video Phillip Clement, of UK-based mobile Web specialists Bemoko, gives his best practice tips for building a lean, mean and relevant mobile site. Phillip really gets mobile web, and this is really worth a look.
