Blog

POSTED ON 22/02/2012 BY MCLANCY
Future of the Mobile Web Whitepaper

We're very happy to publish this paper arising from the The Future of the Mobile Web event held at the Dublin Convention Centre in January 2012. We covered a lot of ground and the paper is a serious attempt to capture all the topics covered from HTML5 to responsive design to device detection and many others. We found it to be a very worthwhile process to listen, validate our ideas and learn from others in the process of writing it. We hope it is useful to a wider readership also.

POSTED ON 02/02/2012 BY MCLANCY
Future of the Mobile Web

Last week we hosted an event loftily entitled "The Future of the Mobile Web" at the Dublin Convention Centre.

POSTED ON 11/01/2012 BY RONAN
Server-side device detection used by 82% of Alexa top 100 sites

About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%.

POSTED ON 15/12/2011 BY HAMISH
DeviceAtlas 3.2 released!

Last week we rolled out version 3.2 of DeviceAtlas! This is a very exciting release and introduces many new web focused properties that enable developers to fully harness the power of mobile devices.

POSTED ON 12/12/2011 BY RONAN
Le Web....c'est mobile

I attended the Le Web event in Paris last week. The speaker list featured such notables as Google's Eric Schmidt, Kevin Rose of Milk/Digg, Spotify's Daniel Ek, and a whole host of other notables including the venerable Karl Lagerfeld. As a general trend, mobile was dominant.

POSTED ON 21/11/2011 BY DEVICEATLAS
ad:tech New York

Back from Big Apple

We were at adtech New York recently, and were encouraged at the level of interest in DeviceAtlas, especially in the Enterprise solution. Lots of people out there realizing that you can't take chances with your mobile strategy. Also lots of big name companies coming around to a more holistic view of mobile which includes mobile web.

POSTED ON 18/11/2011 BY DEVICEATLAS
Chet Fenster of MEC explains why brands need a mobile strategy.

Chet Fenster of MEC Entertainment, one of the world's top media agency networks makes some salient points on mobile web, apps and the need to adapt to the device. MEC Entertainment produces branded video content for TV, online and mobile.

POSTED ON 18/11/2011 BY DEVICEATLAS
Smart AdServer on where mobile, device detection and ad serving intersect

Smart AdServer's Sandrine Cardi talks about where mobile, device detection and ad serving intersect

Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device.

 

POSTED ON 01/11/2011 BY RONAN
Mobile web content adaptation techniques

This article will help you pick from amongst the many techniques for building a mobile website. It doesn't describe how to do it, rather it instead tries to help you to pick the right approach.

Introduction

Before we begin it's worth clarifying exactly what the goal of the exercise is. Generally speaking, people who are looking to build a mobile site fall into two categories. They're either:

POSTED ON 28/09/2011 BY DEVICEATLAS
Five top tips for a great mobile Website

First published over at Mobithinking in a series at adtech London, in this video Phillip Clement, of UK-based mobile Web specialists Bemoko, gives his best practice tips for building a lean, mean and relevant mobile site. Phillip really gets mobile web, and this is really worth a look.