DMEXCO , September 23–24, Cologne
Bring us your toughest targeting, inventory or OTT classification challenges to DMEXCO
Meet our team in Cologne to find out how precise device detection can recover the bid rate, revenue, and reporting accuracy that OTT misclassification is quietly costing you. No fingerprinting, no personal identifiers — just cleaner signals.
Choose a time to meet DeviceAtlas at DMEXCO
* Please note: This meeting will take place in Cologne (Central European Time). Kindly ensure you've selected the correct timezone from the dropdown before booking.
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Find the OTT misclassification costing you revenue
Prevent inconsistent device signals from reducing bid rates, revenue, and buyer trust. Meet us at DMEXCO for a session tailored to your stack and learn how to:
- Close the 87% TV + set-top box misclassification gap that leads to wasted ad spend & misreported inventory.
- Add device detection into your OpenRTB bid stream or analytics pipeline — no re-architecture required.
- Increase bid rate & revenue like MobileFuse did — +16% bid rate & +18% revenue the day after implementation.
- Replace labor-intensive in-house parsing like Adjust, to improve tablet-vs-smartphone classification.
- Spend less time maintaining device logic & more time on campaigns & integrations.
- Leave with with a tailored action plan. See where misclassification affects your stack & how to fix it.