As the mobile advertising ecosystem continues to grow with the emergence of RTB, it is ever more important to get mobile ad targeting right.
To make sure you stay on top of the evolving mobile advertising landscape, you need a deep understanding of requesting devices .
TODAY'S BURNING QUESTIONS
How do I target and optimize ads for mobile visitors on a range of different devices?
How do I provide my clients with all mobile ad targeting campaign interfaces?
How do I track and analyze mobile ad traffic?
To answer these questions, you need a reliable method to detect and analyze all devices requesting advertising content. Insufficient device intelligence is a missed opportunity at best, and a threat to your business at worst.
A solid device detection solution is a great asset that helps you get mobile ad targeting right.
UNLOCK THE MULTI-SCREEN ADVERTISING OPPORTUNITY
Ever-growing device fragmentation has greatly increased the need for advertisers to precisely target audiences. To ensure the highest mobile ad ROI, you need to be able to target carefully selected device characteristics, such as screen size, hardware capabilities, operating system, connectivity, etc.
OPTIMAL AD SELECTION FOR THE VISITING DEVICE
Mobile devices all come with different screen sizes, screen resolutions, hardware capabilities, and connectivity. Thus it is vital that ads are targeted correctly to different device characteristics and capabilities.
TARGET ADS FOR ALL DEVICES (MOBILE, TABLET, DESKTOP, AND MORE)
DeviceAtlas detection service allows you to target ads according to the types of user devices and their features.
High-speed, low memory footprint device detection solution
Fine-grained targeting, e.g. device type, marketing name, operating system, browser, network, carrier and more.
Locally installed in your environment or hosted cloud solution