Web optimization & performance

Improve conversion rates by understanding how customers are experiencing your web content at device level.

With a range of devices and user contexts, mobile audiences require a fundamentally different approach to maximize mobile revenues and conversions. DeviceAtlas enables you to handle all traffic optimally.

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Web optimization and performance
Content Adaptation

Content adaptation

Ensure your site is lightweight, blazingly fast, and easy to navigate. DeviceAtlas allows you to adapt content dynamically, so that each visitor gets an optimal viewing experience. Whether the device used is a smartphone, tablet, desktop, or a low end device, you only get one chance to make a first impression.

DeviceAtlas provides all the information needed to support content adaptation decisions.

Segmentation

Optimize user experience and reduce bounce rate by segmenting visitors according to their device profile.

DeviceAtlas identifies whether a visit is from a mobile device, desktop browser, crawler, robot or other visitor type, allowing the visitor to be directed to a tailored experience appropriate to that device.

Segmentation
Bot Detection

Bot detection

Bots are often an unknown quantity in web traffic. DeviceAtlas allows you to understand bot traffic, enabling you to reduce server and bandwidth costs.

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The performance payback

53% of mobile users will abandon a website which takes longer than 3 seconds to load, but the average website load time on a 3G connection is 19 seconds. See how much enhanced web performance could be delivering to your business.

0 5 10 15 20 25 Speed of site on mobile (seconds) Annual Revenue (USD) $0.880M $1.091M $1.302M $1.514M $1.725M $1.936M Optimized with DeviceAtlas Load times: <3sec Revenue uplift: $675K Industry Average Speed: 19sec

Select your monthly traffic and average value of a conversion to see the return we can provide you.

Revenue uplift: $675K
  • According to Google's study "The Need for Mobile Speed", the average load time for mobile sites is 19 seconds over 3G connections. [source]
  • In the same research, Google found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. [source]
  • Revenue is based on an estimated conversion rate of 3%. [source]
  • Load time improvement is an estimated result of implementing mobile optimization based on server-side device detection. [source]

Analytics for web optimization

Performance and fast load times are critical on mobile. See how DeviceAtlas helps our customers understand patterns of device traffic and optimize for them.

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Latest whitepapers

Content adaptation survival guide

Content adaptation survival guide

This e-book will help you understand the techniques of device segmentation and adaptation. In our guide you'll find tips on delivering a top-notch mobile experience.

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Lightening your responsive website with server-side detection

Lightening your responsive website with server-side detection

This paper outlines 3 easy methods to achieve significant performance improvements for Responsive sites using responsive images, JavaScript and CSS optimizations and optimizing for available bandwidth.

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“DeviceAtlas was selected as the tool of choice for device detection because of its easy to use API, its formal support, more extensive data set and reasonable cost.”

IBM

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