Device data for analytics
Understanding engagement at device level helps ensure that all areas of a business — marketing, operations, support — are addressing audiences optimally, maximizing customer engagement, and revenues.
DeviceAtlas’ device recognition capability is highly accurate and fast, which makes it an excellent fit for analytics and business intelligence environments where precision reporting is paramount.Request trial
DeviceAtlas powers analytics in the following environments:
We supply device data to many leading web analytics platforms as well as directly to enterprise customers. Read more
Devices running native apps on iOS or Android can be identified and reported on using DeviceAtlas. Read more
DeviceAtlas is the market leading supplier to many players in the advertising ecosystem including DSPs, DMPs and exchanges. Read more
How detailed device analytics can help
By bringing together detailed data on devices in different connected environments, DeviceAtlas provides an aggregated view of device usage and customer engagement.
Our unique device ID provides a single view of how customers interface across different channels — intelligence from one environment, such as web, can be analyzed alongside another, for example apps.Read more
Predictive and behavioural device analytics
Know what your customers are doing across your networks and website properties by adding device intelligence to your data analytics.
Scrutinize server logs, build a picture of historical traffic, or establish the volume, breakdown and frequency of visits from mobile and other device types to your site.
Device data can be a vital input to creating a seamless customer experience. Compare analytics across different channels, identify opportunities and resolve issues to ensure all channels are delivering the best customer experience and return.
Internet of things
The quantity of connected devices is increasing rapidly. There is a vital need to provide a standard way to programmatically identify these devices and organize the vast quantities of data they generate.
Data security and fraud prevention
Determine which devices your customers use so that you can alert them when an unfamiliar device is attempting to access their account.
“The mobile and social channels are no longer peripheral. We are constantly looking to improve the depth and breadth of insight across all digital channels.”
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