With each iteration of the iPhone, there are a few models to choose from. This makes accurately detecting the exact specifications of a device a potential headache.
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
We looked at device data for the full year of 2017, to see where the perennial Android v iOS battle was won and lost. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.
DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.