[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape
The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
VoWiFi – A Win-Win But When Is The Right Time For Upgrades?
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.
Client Hints and A High-Value Use Case
Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.
New DeviceAtlas Property: GPS Hardware Support
We are happy to introduce a new DeviceAtlas property: GPS Hardware Support. Get details about this new property and how it can be leveraged to optimize content.
Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
User-Agent: Another Plan To Deprecate And Freeze
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.
15 Mobile Web Predictions for 2020
With 2020 underway, we take a look at industry predictions for the year ahead to find out what the world of smartphones, mobile advertising and the broader internet as a whole has in store for us.