Limiting Ad Fraud with Device Detection

For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.

User Agent Strings

List of User Agent strings

Updated for 2018 - The User-Agent (UA) string is contained in the HTTP headers and is intended to identify devices requesting online content. We've compiled a list of the most popular device's UAs!


The Most Popular Smartphones of 2017

Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.


MWC2018 Highlights - The DeviceAtlas Report

With all eyes firmly fixed on Barcelona for the 2018 Mobile World Congress, the DeviceAtlas team went along to sample the latest devices, technologies and plans at the world's greatest mobile conference.


How To Detect iPhone 8 And iPhone X With DeviceAtlas

With each iteration of the iPhone, there are a few models to choose from. This makes accurately detecting the exact specifications of a device a potential headache.


Use Cases of Device Detection for Apps

How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.


Android v iOS Market Share - 2017 Review

We looked at device data for the full year of 2017, to see where the perennial Android v iOS battle was won and lost. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.

Optimize m-commerce performance with real-time device insights

The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.

Meet DeviceAtlas at Mobile World Congress 2018

DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.

Tablet usage

DeviceAtlas latest report shows tablet usage remains strong

DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.