Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.
The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.
The standard way to pass information to the server about the visiting device is to include it in the User-Agent (UA) string. This information typically passes the name and version of the browser among many other details. In order to get an understanding of which mobile browsers use your site, you need to know their User-Agent strings. Here’s a handy list of UAs that you may want to use.
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.
Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.