European Patent Office Grants DeviceAtlas Patent for Core Device Detection Algorithm
Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.
Most used mobile GPUs in 2017
The market for smartphone GPUs (Graphics Processing Unit) is rather tight with three major providers powering most of today’s mobile devices. Learn which GPU series are the most used based on web traffic statistics from Q2 2017.
DeviceAtlas statistics reveal top movers in chipset market
The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.
List of mobile browser User-Agent strings
The standard way to pass information to the server about the visiting device is to include it in the User-Agent (UA) string. This information typically passes the name and version of the browser among many other details. In order to get an understanding of which mobile browsers use your site, you need to know their User-Agent strings. Here’s a handy list of UAs that you may want to use.
Why programmatic advertising needs device intelligence
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
Meet DeviceAtlas team at DMEXCO 2017
DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.
Where are dual SIM phones used most in 2017?
One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.
How often do people upgrade their smartphones? [new research]
Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.
Device detection in your environment: deployment options
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
How Tremor Video uses DeviceAtlas to cluster visiting devices into 'device families'
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.