Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
Client Hints and A High-Value Use Case
Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.
User-Agent: Another Plan To Deprecate And Freeze
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.
15 Mobile Web Predictions for 2020
With 2020 underway, we take a look at industry predictions for the year ahead to find out what the world of smartphones, mobile advertising and the broader internet as a whole has in store for us.
Meet DeviceAtlas at MWC Barcelona 2020
We are delighted to be attending, exhibiting and speaking at MWC Barcelona 2020. Join us at our exhibition and hosted session - learn more here.
How to Identify the iPhone 11 and iPad using DeviceAtlas
The core mechanism of analyzing User-Agents in web requests represents a powerful method for organizations to identify specific information about the software and hardware running on the device making that request.
Devices from the frontier: the smart projector
Devices from the frontier: the pen / fan / phone
Devices from the frontier: the cable phone
At DeviceAtlas part of our role is to map out the device landscape so that our customers don't have to.
In performing this role we come across our fair share of curious devices. We post some of the more interesting of these on our blog. Today's device is a phone in a cable.
DeviceAssure at the 2019 New York Cyber Security Summit
DeviceAssure was joined by industry leaders, security experts and government reps at the 2019 Cyber Security Summit in New York.
Viewport, resolution, diagonal screen size and DPI for the most popular smartphones
Here is the resolution, screen size, DPI and Viewport for the most popular smartphones in use in 2019, as well as the most common diagonal screen size in 35 countries.
Most used smartphone screen resolutions in 2019
Here are the most common smartphone screen resolutions by country in 2019, to help you better understand which are most popular around the world.
The most popular Android smartphones - 2019
The most used Android smartphones across the globe, based on Q2 2019 data. Has Samsung's dominance been challenged by Xiaomi, Huawei, Motorola, or any other manufacturer?