The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.
Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.