Huawei had a tough 2018, in the spotlight for all the wrong reasons. However, some slick marketing campaigns and well-known brand ambassadors gave them a much-needed lift, and there was good news for Android generally in Sweden.
We looked at 2018 data to see how the Android v iOS battlefield has developed over the last few years. Android is now the most popular mobile OS in Sweden, although it lost a massive 17.45% market share in Malaysia. Read on for more stats from across the globe.
With the release of the latest iPhones, we see a shift from relatively standardised device specifications, making content optimisation and accurate device detection even more crucial. Here's why it's important to know which iPhone is requesting your content.
Detecting iPhone models has always been a bit of a headache for companies working in the online space, mainly due to the fact that device model tokens are missing in the UAs. You won't find iPhone models in your Google Analytics dashboard. Here's how DeviceAtlas tackles this issue.
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets.