Why programmatic advertising needs device intelligence
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
Meet DeviceAtlas team at DMEXCO 2017
DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.
Where are dual SIM phones used most in 2017?
One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.
How often do people upgrade their smartphones? [new research]
Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.
Device detection in your environment: deployment options
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
How Tremor Video uses DeviceAtlas to cluster visiting devices into 'device families'
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.
How to configure your data file with DeviceAtlas
Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.
Android versions market share Q1 2017
With the approaching release of the latest Android O (8.0), it's the right time to analyze the most popular Android versions based on mobile web traffic statistics. Read this post to learn which Android version is the most used in your target market according to mobile device usage data gathered by DeviceAtlas in Q1 2017.
User Agent parsing: how it works and how it can be used
The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It is was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around User-Agents, how they work and how they can be used.
Mobile viewport size statistics for 2017
Knowing the most popular viewport sizes used by mobile devices is essential to make crucial decisions on optimizing websites for all mobile users. Check out the latest statistics on mobile viewport sizes based on DeviceAtlas web traffic statistics for Q1 2017.