Top 5 OTT Ad Trends of 2021
OTT advertising is an advanced programmatic technology that focuses on providing viewers with individualized ads on their TVs while watching the same program or show.
DeviceAtlas now supports Client Hints with our new UA-CH Model header service
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape
The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.