Blog

Client Hints Icon

Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

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Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.

3 New DeviceAtlas Properties - Video Playback Support

3 New DeviceAtlas Properties: Video Playback Support

From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.

New DeviceAtlas Property: GPS Hardware Support

New DeviceAtlas Property: GPS Hardware Support

We are happy to introduce a new DeviceAtlas property: GPS Hardware Support. Get details about this new property and how it can be leveraged to optimize content.

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Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity

Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.

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Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

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eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.

User Agent Freeze

User-Agent: Another Plan To Deprecate And Freeze

In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.

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15 Mobile Web Predictions for 2020

With 2020 underway, we take a look at industry predictions for the year ahead to find out what the world of smartphones, mobile advertising and the broader internet as a whole has in store for us.

MWC Barcelona 2020

Meet DeviceAtlas at MWC Barcelona 2020

We are delighted to be attending, exhibiting and speaking at MWC Barcelona 2020. Join us at our exhibition and hosted session - learn more here.

How to Identify the iPhone 11 and iPad using DeviceAtlas

The core mechanism of analyzing User-Agents in web requests represents a powerful method for organizations to identify specific information about the software and hardware running on the device making that request.

smart projector

Devices from the frontier: the smart projector

At DeviceAtlas part of our role is to map out the device landscape so that our customers don't have to.

Devices from the frontier: the pen / fan / phone

At DeviceAtlas part of our role is to map out the device landscape so that our customers don't have to.
 
In performing this role we come across our fair share of curious devices. We post some of the more interesting of these on our blog. Today's device is a dual SIM phone that is also a pen and a fan.

A phone in a USB plug

Devices from the frontier: the cable phone

At DeviceAtlas part of our role is to map out the device landscape so that our customers don't have to.

In performing this role we come across our fair share of curious devices. We post some of the more interesting of these on our blog. Today's device is a phone in a cable.

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DeviceAssure at the 2019 New York Cyber Security Summit

DeviceAssure was joined by industry leaders, security experts and government reps at the 2019 Cyber Security Summit in New York.

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