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How device fragmentation is impacting eCommerce in 2022

eCommerce

One of the fastest growing industries

The Importance of Device Graphs in Streaming Services

Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected devices: what does this mean for streaming service providers? How can they tell these devices apart? In this post we look at the importance of device graphs and the importance of being able to tie device information to subscriber information.

internet-of-things

Categorising IoT devices - endpoints, enablers and controllers

With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight into the nature and capabilities of the terminals; this is what Device Map provides.

List of TAC numbers

The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration. It is issued by the GSMA and makes up the first eight digits of the IMEI serial number. In this article we provide a sample of different TAC numbers and identify a connection between TAC and DeviceAtlas datasets.

iPhone Trends Over 15 Years

What has turned into a decade and a half of commercial glory for Apple started off slower than expected during the initial launch in 2007. The first iPhone was described as technically anaemic compared to other phones of its time, particularly with the lack of a physical keypad for typing. The first device was also incredibly expensive to develop - $150 million to be exact. However, 130 models, 2.2 billion phones sold and trillions of dollars in revenue later, such teething issues seem like a fond and distant memory. Simply put, the iPhone has single-handedly revolutionized the global technology landscape.

Leveraging Device Intelligence to Reduce Churn in Streaming Services

Device intelligence offers a number of lucrative opportunities for streaming service providers: business analytics, optimization, device graph creation, measurement of password sharing, targeting for ads & communications, etc. In this article we look specifically at churn - a very topical subject in recent times - and how device intelligence can be leveraged against it.

Level Up! Device Identification and the ROI Opportunity for Gaming Companies

Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global video gaming industry is worth $178 billion (US) and is expected to reach $268.8 billion (US) by 2025. For context, it was estimated that 3 billion people worldwide played video games in 2021!

Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)

In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.

Website Analytics Comparison - Analysing the Web Analysers (Part 1)

Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services

User Agent Strings

List of User-Agent strings

Updated for 2022 - a list of User Agent strings for the most popular devices in use today. Including Android, iPhone, Windows, tablets, desktops, bots & crawlers, games consoles and more.

OpenRTB and User-Agent Client Hints

The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision to version 2.6 of the specification, now addresses the landscape change brought about by Google’s decision to progressively reduce the content of the user-agent string in Chrome in favour of User Agent Client Hints (UA-CH).

Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas

Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that your apps are optimised to avoid disruptive crashes. DeviceAtlas helps you mitigate this risk, offering a robust solution that addresses this serious problem at its root level.

Happy Holidays from DeviceAtlas

The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace and happiness over the holidays.

Analysing the analytics providers

While nearly all the following analytics solutions work by adding tracking code to each of your pages, they offer very different insights into your data and varying levels of privacy to your audience.

Effectively deliver OTT advertising with DeviceAtlas

There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.

Server-side device detection used by 88% of Alexa top 100 sites

Device identification enables companies to deliver a small, contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, from the same URL. Read this post, written by DeviceAtlas CTO Roman Cremin, for more information.

Reduce the carbon footprint of your website with DeviceAtlas

Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load time while improving accessibility for users.

Top 5 OTT Ad Trends of 2021

OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization. Here are the top five OTT trends in 2021.

List of User-Agent strings 2021

Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Including Android, iPhone, Windows, tablets, desktops, bots & crawlers, games consoles and more.

DeviceAtlas HTTP Headers Parser

Learn how our updated HTTP Headers Parser tool can identify devices from both User Agent strings and Client Hints to provide a comprehensive solution to the changing User Agent Client Hints landscape.

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