Top 5 OTT Ad Trends of 2021
OTT advertising is an advanced programmatic technology that focuses on providing viewers with individualized ads on their TVs while watching the same program or show.
DeviceAtlas now supports Client Hints with our new UA-CH Model header service
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape
The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
VoWiFi – A Win-Win But When Is The Right Time For Upgrades?
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.
Client Hints and A High-Value Use Case
Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.