Analyzing Responsive vs Adaptive Website Design in eCommerce
We recently wrote about the impact that device capabilities have on cart abandonment and how it is rarely discussed within eCommerce based studies. Also interesting was the discovery that none of the 200+ articles on cart abandonment that we analyzed mentioned the importance of choosing adaptive website design over responsive design. Let’s delve into that a bit further…
Measuring page weight
Measuring the weight of a web page used to be a simple matter of waiting for the page to finish loading, then adding up the size of its resources. This article will talk about ways to measure page weight in a world of mobile devices and rich app-like sites.
Understanding web page weight
Page weight is the gravity of the web - a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy.
Reducing page weight
This article summarizes the most common techniques that will help you keep your web pages light and lean, starting with image optimization, and closing off with a brief set of guidelines for the technical and non-technical alike.
How the world's largest internet retailers approach mobile web performance
Mobile v Desktop - for an e-commerce site, ensuring both platforms engage and delight your customers is a key element to success. We looked at the top sites in the world, to see how they handle adaptive design and content optimization.
9 excellent examples of adaptive design used for e-commerce
You may think that most of the leading e-commerce websites today are purely responsive. In fact, the opposite is true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job in terms of addressing mobile users.
3 optimizations to boost mobile web performance
The fact that mobile users demand a fast web experience on any device is neither a secret nor a surprise. Mobile traffic has, in recent years, surpassed desktop device traffic, and no user, given this ubiquity, will accept poor performance on mobile devices. We are trying to push ever more data over a mobile infrastructure whose development has not kept pace with the amount of traffic it is managing, hampering content delivery and mobile performance.
7 myths about adaptive web design, debunked
With mobile performance becoming a mainstream issue, there is a lot of debate and some misconceptions around how to address mobile visitors. Is responsive superior to adaptive? Should visitors be redirected to a mobile-specific experience? We put together a list of the most common myths that specifically relate to building adaptive websites and using device detection.
Image optimization using the DeviceAtlas NGINX module
In this guide we will show you how adding DeviceAtlas and few lines of configuration to NGINX can transform the performance of your website on mobile devices.
How adaptive web design boosts your conversion rate
To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.
