Where DeviceAtlas sits in the OpenRTB chain
AdTech platforms we work with
DSPs
Enable more sophisticated targeting for advertisers.
DeviceAtlas helps DSPs to populate campaign management interfaces, enrich bid requests, identify bots, and enhance client reporting. Also - bid more intelligently, based on increased insights available. For example, awareness that it is a premium device user indicates a higher bid may be worthwhile.
Exchanges/SSPs
Populate the bid request and device object for more bids and higher bid value. Filter out bot traffic to maintain high levels of marketplace quality.
Exchanges/SSPs rely on DeviceAtlas for improved ad fill rates and better analytics & reporting alignment with publisher partners.
Ad Networks
Benefit from the widest range of use cases, across DSP and SSP.
Buy side: enable precise or wide targeting, support niche targeting requirements from the advertiser. Inform bidder algorithm with factors such as device age, device positioning, to assist in valuing bid opportunities.
Sell side: optimise marketplace quality by filtering out bots and invalid traffic. Enrich the bid request to maximize fill rates, and miss no CTV opportunities. Provide reporting to publishers which aligns with web analytics providers using DeviceAtlas, such as Adobe, Oracle, Piano. Align with customer insights from Kantar, Nielsen, SAS.
Ad Servers
Optimize creative delivery and provide meaningful reports.
DeviceAtlas enables ad servers to ensure correct ad formats are served to each device, while feeding critical and accurate reporting back up the chain.
DMPs
Enrich user profiles with device information.
Data management platforms utilize DeviceAtlas to enhance targeting criteria and cross-device identity resolution.
Why DeviceAtlas
Speed
DeviceAtlas can easily accommodate high speed requirements from AdTech businesses by needing just 4 microseconds to do its job during a programmatic auction.
Trust
DeviceAtlas supplies more than 70 AdTech businesses across each stage of the IAB OpenRTB protocol. We also work with many commercial analytics platforms which ensures discrepancy reduction and reporting alignment between partners.
Reliability
Device intelligence enhances uptime for AdTech platforms by optimizing resource use and ensuring ads are served in compatible formats, reducing errors. It also blocks fraudulent traffic, preventing disruptions while maintaining reliable service.
CTV and DooH support
Maximize coverage for high value traffic such as CTV and DooH.
With DeviceAtlas, we are able to verify mobile & OTT devices of incoming bid requests, which reaches 9M queries per second, which allows us to accurately target & report on a user’s device environment and help advertisers buy the right ID match.
- Tim Sims
SVP of Inventory Partnerships
Start understanding your device traffic today
Contact us now to set up a quick discovery call. We'll discuss:
- Your specific needs and business use case
- A technical overview of our services and the data properties we provide
- How to set up an enterprise evaluation for your team & the next steps to follow