DeviceAtlas for mobile advertising and targeting

DeviceAtlas improves conversions and reduces discrepancies by enabling granular device targeting of advertising campaigns.

DeviceAtlas’ high speed APIs and accuracy make it the solution of choice for the online advertising industry.

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How is DeviceAtlas used by the advertising industry?

DeviceAtlas is typically used in the following ways to support the needs of ad platforms:

Maximize conversions

High speed device recognition capable of millions of detections per second enables accurate ad targeting for the visiting device.

Ensure quality of experience

Accurate device detection ensures ad creative served will render properly on the device.

Programmatic targeting for mobile

Up to date device information powers campaign management interfaces so that users can create campaigns based on a wide range of device characteristics.

Analytics and reporting

DeviceAtlas supports the analytics requirements of advertisers and publishers, to measure campaign effectiveness across different devices.

Device analytics for ad tech

DeviceAtlas allows you to target over 160 device properties for any mobile, tablet and other device type, accurately and quickly. It can also enable rich reporting on campaigns.

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The go-to solution for advertising technology platforms

DeviceAtlas is widely used in the advertising vertical, where speed and performance are key drivers.

We work with many different players in the programmatic and RTB space (Exchanges, DSPs, and Ad Servers) who have stringent compliance requirements concerning ad delivery, performance, and targeting. DeviceAtlas powers trillions of ad placements per month, due to its market leading performance and reliability.

In addition, DeviceAtlas provides the data needed to support the reporting requirements of the different players in the advertising chain.

“With the large number of devices and programmatic channels available today, we realize that our customers require narrow targeting, and DeviceAtlas makes this possible.”

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