Unlock data insights for a better understanding of audience engagement
Device intelligence is a critical component of analytics enrichment. The capabilities of connected devices play a significant role in the user experience during web/app visits, video streaming, and consumer engagement.
DeviceAtlas customers outperform their competition by seeing the full analytics picture to ensure better end user experiences and staying on top of device diversity. Its scalable and dependable nature enables businesses to use it on their own websites or build into core offerings for downstream customers.
Maximize conversions with tailored experiences for visitors
The gap between high and low-end phone capabilities is increasing, and being able to effectively measure bounce rates and convert highly diverse visitors into customers is a significant challenge.
DeviceAtlas helps businesses to improve the experience of users at a fine-grained level irrespective of the device they’re using, enabling better accessibility as well as the ability to extend their reach.
Pinpoint new opportunities by understanding device capabilities
As the cookieless future approaches, the need for device targeting is more important than ever, and the ability to create relevance for website visitors is crucial.
DeviceAtlas enables businesses to target users according to their device and make relevant offers based on that device. For example, highlighting specific phone accessories without prompting the user to input the device name or serving the preferred language for visiting users and target them with the appropriate content.
In a connected world, knowing the device is as important as knowing the user
DeviceAtlas enables businesses to add an extra layer of authentication; when a subscriber signs in, ensuring that they have previously been authenticated on the same device provides a higher level of confidence than if the device changes.
In addition, our DeviceAssure offering verifies the authenticity and integrity of devices used, identifying visitors that are seeking to mask their origins.
More ways to use DeviceAtlas
Use camera capabilities to permit services such as check lodgement via the device
How DeviceAtlas works
DeviceAtlas for web is a locally deployed, high performance solution that you embed in your server stack to convert HTTP headers into rich, actionable data.
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