Device data for mobile operators

DeviceAtlas partners with the GSMA to provide an authoritative device capabilities database for mobile network operators and service providers in the operators space, called Device Map.

Device Map provides up-to-minute, high-quality, and high-accuracy device data combined with TAC (Type Allocation Code) for the telecommunications environment.

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How is it used?

Device Map has many potential applications for mobile network operators and service providers working in the GSM ecosystem.

Device-related insight for sales and marketing

Device-related insight for sales and marketing

Identify specific devices to make compelling targeted marketing offers. For example, identify older devices that are due an upgrade or find out which devices drive higher ARPU.

Troubleshooting and customer support

Troubleshooting and customer support

Reduce churn and improve customer retention. Help customer service representatives or subscribers troubleshoot support issues according to their devices’ unique features.

Network optimization and planning

Network optimization and planning

Make business decisions that are driven by mobile traffic analysis. For example, track device-based network usage patterns can inform decisions on network optimization or planning the roll out of network infrastructure such as LTE, or the retirement of obsolete capacity.

Enhanced analytics

Enhanced analytics

React quickly to specific events or traffic patterns. Get real-time or offline analytics on CDR or on-network traffic data. Read more

Device Map makes these and more use cases possible in any scenario where TAC is available.

How it works?

Device Map gives you an in-depth understanding of all network traffic.

TAC code

Device Map maps detailed device data to each TAC.

TAC maps to ID

Import it into your BI or analytics tools

Analyze traffic

Analyze traffic using over 100 data points.

Detailed TAC-based device data

Detailed TAC-based device data

DeviceAtlas enriches the basic GSMA TAC dataset with over 100 data points covering hardware and software information such as operating system, browser, multimedia capabilities, screen size, and much more.

As the global representative body for mobile operators, GSMA issues TACs to device manufacturers for all devices on the GSM standard to identify make and model. TAC is the initial 8-digit part of the IMEI code used to identify wireless devices operating on the GSM standard, or other IMEI-based network.

Why operators use Device Map?

Building your very own consistent, accurate, and up-to-date TAC-based device database requires costly and time consuming research, and manual updates. Inconsistent naming conventions and standards can often be a challenge in the mobile operator environment.

Device Map addresses all these problems by providing operators with an organization-wide device database. Our solution ensures that consistent naming conventions and accurate, automatically updated data are used within the entire organization removing additional workload required in data management, and manual updates.

Why operators use Device Map?

Get a Device Map data sample

A data sample is available to allow mobile operators to evaluate the real-life applications of Device Map. To get a bespoke data sample, please complete the form providing us with as much detail as possible.