Device Map, developed in partnership with the GSMA, is the authoritative source of device intelligence for the mobile ecosystem.
Device Map combines the GSMA issued TAC with detailed device capabilities to deliver rich device insights, that enable mobile network operators to make more informed business decisions.
How is it used?
Device Map has many potential applications for mobile network operators and their service providers working in the GSM ecosystem.
Device-related insight for sales and marketing
Identify specific devices to make compelling targeted marketing offers. For example, identify older devices that are due an upgrade or find out which devices drive higher ARPU.
Troubleshooting and customer support
Reduce churn and improve customer retention. Help customer service representatives or subscribers troubleshoot support issues according to their devices’ unique features.
Network optimization and planning
Make business decisions that are driven by mobile traffic analysis. For example, track device-based network usage patterns to make decisions on network optimization, plan the roll out of network infrastructure such as LTE, or the retirement of obsolete capacity.
React quickly to specific events or traffic patterns. Get real-time or offline analytics on CDR or on-network traffic data. Deliver an additional, accurate and actionable dimension to your analytics that can add considerable value to your end-users.
Device Map makes these and more use cases possible in any scenario where TAC is available.
How it works
Device Map gives you an in-depth understanding of all network traffic.
Device Map maps detailed device data to each TAC
Import it into your BI or analytics tools
Analyze traffic using over 100 data points
Mobile device insights by TAC
TAC is the 8-digit part of the IMEI code used to identify mobile devices on GSM or IMEI-based networks. They are issued to device manufacturers by the GSMA, the global representative body for mobile operators.
Each TAC is mapped to a device record from DeviceAtlas with over 100 detailed data points, such as operating system, browser, multimedia capabilities, screen size, and much more. This additional layer of detailed and accurate device data opens up a range of powerful analytics and BI use cases.
Why operators use Device Map?
Building your very own consistent, accurate, and up-to-date TAC-based device database requires costly and time consuming research, and manual updates. Inconsistent naming conventions and standards can often be a challenge in the mobile operator environment.
Device Map addresses all these problems by providing operators with organization-wide device intelligence. Our solution ensures that consistent naming conventions and accurate, automatically updated data are used within the entire organization removing additional workload required in data management, and manual updates.
Get a Device Map data sample
A data sample is available to allow mobile operators to evaluate the real-life applications of Device Map. To get a bespoke data sample, please complete the form providing us with as much detail as possible. Your request will be processed by our partners at the GSMA.