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Mobile Operators

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Device Map

The authoritative source of device data for mobile operators

Device Map, developed in partnership with the GSMA, provides rich device capability data from DeviceAtlas mapped against the GSMA-issued TAC to ensure a complete understanding of traffic on the network.

Better understand device capabilities in the mobile operator environment with Device Map


Click here to view all 200+ DeviceAtlas properties.


The Challenge

For mobile operators, building a consistent, accurate, and up-to-date TAC-based device database requires costly and time consuming research and manual updates.

The Solution

Device Map - a mapping of the GSMA-issued TAC to the applicable DeviceAtlas device ID, coupled with rich information about the device capabilities.

It’s updated on a daily basis to provide coverage of the latest device releases, and is imported into BI platforms to enrich analytics.

How Device Map is used

Internet of Things

Understand IoT devices for better planning and resource allocation

IoT devices have a completely different set of behaviors on the network compared with standard smartphones. Some consume minimal data capacity while continuing to use signalling capacity, creating contention at cell level without necessarily generating normal billable events.

Device Map provides granular information on the nature of devices and identifies support for low power connectivity protocols such as NB-IoT and LTE-M. It also defines classes of IoT devices to distinguish between endpoints, connectivity enablers, and hubs/controllers.

5G Rollout

Enable the measurement of trends supporting 5G handsets

Understanding the distribution of subscriber devices that support 5G services is critical for operators when it comes to network rollout planning.

Device Map distinguishes between 5G Standalone and 5G Non-Standalone to ensure that full transparency on support is available. This enables measurement of handset support trends for 5G, to identify optimal timing and locations to offer 5G services.

2G and 3G Rollback

Uninterrupted phasing out of outdated technology

As 2G and 3G networks are phased out in many territories, operators must ensure that services for subscribers remain uninterrupted.

Device Map enables operators to identify whether devices support 4G connectivity and services such as VoLTE, in order to identify any subscribers that will need to be upgraded. For example, many IoT devices have modems that are capable of 2G only.

More use cases for Device Map

CDR enrichment

Add value to CDR or traffic data to provide a deeper understanding of the profile of device traffic on the network.



TAC aggregation

The DeviceAtlas Device ID provides the means to group TACs or IMEIs according to the model.

Device family aggregation

Simplify reporting and analytics by facilitating grouping of models into consumer-recognised family names.

Cross-ecosystem analytics

Enable consolidated device reporting across carrier and web environments - the DeviceAtlas device ID is used by leading web analytics providers.

Targeting

Make targeted offers to subscribers based on their device capabilities; e.g. expanded data plans for high end devices.

Network planning

Track usage level of LTE capable devices on the network to help plan infrastructure upgrades and retirement of obsolete capacity.




How Device Map works

Each GSMA-issued TAC is mapped to a device record from DeviceAtlas with 200+ available data properties.


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