DeviceAtlas partners with the GSMA to provide an authoritative device capabilities database for mobile network operators and service providers in the operators space, called Device Map.
Device Map provides up-to-minute, high-quality, and high-accuracy device data combined with TAC (Type Allocation Code) for the telecommunications environment.
Device Map has many potential applications for mobile network operators and service providers working in the GSM ecosystem.
Identify specific devices to make compelling targeted marketing offers. For example, identify older devices that are due an upgrade or find out which devices drive higher ARPU.
Reduce churn and improve customer retention. Help customer service representatives or subscribers troubleshoot support issues according to their devices’ unique features.
Make business decisions that are driven by mobile traffic analysis. For example, track device-based network usage patterns to make decisions on network optimization, plan the roll out of network infrastructure such as LTE, or the retirement of obsolete capacity.
React quickly to specific events or traffic patterns. Get real-time or offline analytics on CDR or on-network traffic data. Read more
Device Map makes these and more use cases possible in any scenario where TAC is available.
See how Device Map's fine grained device data can be used by BI and analytics teams in the operator environment.Launch Demo
Device Map gives you an in-depth understanding of all network traffic.
Device Map maps detailed device data to each TAC
Import it into your BI or analytics tools
Analyze traffic using over 100 data points
As the global representative body for mobile operators, GSMA issues TACs to device manufacturers for all devices on the GSM standard to identify make and model. TAC is the initial 8-digit part of the IMEI code used to identify wireless devices operating on the GSM standard, or other IMEI-based network.
The Device Map product enriches the basic GSMA TAC dataset with over 100 detailed data points. Each TAC is mapped to device data from DeviceAtlas covering hardware and software information such as operating system, browser, multimedia capabilities, screen size, and much more. This additional layer of detailed and accurate device data opens up a range of more powerful analytics and BI use cases.
Building your very own consistent, accurate, and up-to-date TAC-based device database requires costly and time consuming research, and manual updates. Inconsistent naming conventions and standards can often be a challenge in the mobile operator environment.
Device Map addresses all these problems by providing operators with an organization-wide device database. Our solution ensures that consistent naming conventions and accurate, automatically updated data are used within the entire organization removing additional workload required in data management, and manual updates.
A data sample is available to allow mobile operators to evaluate the real-life applications of Device Map. To get a bespoke data sample, please complete the form providing us with as much detail as possible.