Uncover powerful data dimensions about app usage patterns
DeviceAtlas returns detailed analytics directly to app publishers or their advertising platform partners, offering a multitude of analysis parameters: grouping device models by marketing name, conducting diagnostics through identification of CPU clock speed patterns, RAM and GPU models across different hardware vendors, etc.
Providers of Web Analytics and Business Intelligence tools can also utilize device data to help their customers report on device usage in both native app and web environments.
Unlock real-time insights to inform content serving decisions
Maximize app revenues and conversions by offering each visiting device a tailored experience and answer critical questions:
- Does age of the device affect conversion rates?
- Does screen size correlate with time spent in-app?
- Do results vary by brand across similar devices?
- How significant is the impact of device performance on results?
Being able to answer these questions enables design decisions to be fully informed, and implementations adjusted to optimize outcomes across different hardware while still ensuring a positive user experience.
Accurately identify which devices can be attributed to app campaign success
Deepen your understanding of visiting devices and how they can be attributed to ad impressions, clicks, etc. by uncovering specific device types, characteristics, and authenticity.
This empowers attribution platforms to deliver exceptionally thorough campaign analytics on client dashboards.
Harness detailed device intelligence to programmatically target in-app ad campaigns
Expand targeting opportunities for in-app advertisements by segmenting users based on device specifications, for example brand and model (Samsung Galaxy S22), hardware classification (premium vs. low end devices), 5G support (true/false), year released.
DeviceAtlas has a key role to play across our product suite, helping us deliver real-time device intelligence, targeting and reporting for our customers in both our advertising and analytics products. The fact that we can provide rich device intelligence in both the web and app environments gives us a strategic advantage.
- Mark Chaves
Director of Digital Marketing Solutions at SAS
More ways to use DeviceAtlas
Ensure device information is consistent across web, app and mobile operator data sources
How DeviceAtlas works
DeviceAtlas for apps is a locally deployed, high performance solution that you embed in your server stack to convert Make/Model identifier into rich, actionable data.
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