Measure & close the mobile gap
Understand what affects conversions, bounces and cart abandonment rates using granular, real-time intelligence on each visiting device.
DeviceAtlas enables eCommerce retailers and marketplaces to fine-tune mobile experiences for increased conversions.
Where we fit in for retailers & marketplace
Enriching Analytics Reporting
How much do you know about the capabilities of visiting devices and the impact that those capabilities have on conversions?
We enable customers to identify correlations between screen size, year of release, OS version, etc. against page bounces, cart abandonment, click conversions, purchases, etc. and get the full picture when it comes to measuring visitor traffic
DeviceAtlas is widely used by top commercial analytics platforms (Adobe, Oracle, Piano, Appsflyer, Adjust, Kantar, Nielsen) that also power analytics reporting for many eCommerce sites. This enables retailers and marketplaces to supplement existing reports with our rich device information, minimizing reporting discrepancies and ensuring data alignment across all teams.
Enhancing Customer Experience
Page speed is critical in managing mobile bounce rates and instilling trust in website visitors. DeviceAtlas enables retailers and marketplaces to improve their overall site performance and reduce page weight by understanding the capabilities of visiting devices to make real-time decisions about the appropriate content to serve. Some of the most effective ways to do this include:
- Adjusting images according to screen size
- Reducing CSS and JavaScript for entry level and lower tier devices
- Adapting bit rate / frame rate of video content based on device GPU and clock speed
Identifying Invalid Traffic
eCommerce sites lose up to $2.34 billion to invalid ad clicks.* Bots that click on paid ads intended for legitimate shoppers result in wasted ad budget and cart abandonment rates in analytics reports
DeviceAtlas identifies bots and crawlers masquerading as legitimate traffic visitors to eCommerce sites, allowing retailers and marketplaces to differentiate between declared and undeclared bots/crawlers and serve pre-rendered responses if necessary. We identify over 2,400 bots and crawlers, enabling customers to decide which ones to allow/block.
*CHQ report
Improving Customer Targeting
As the expiration date looms for third party cookies, retailers and marketplaces are becoming even more concerned with being able to understand users and user behavior: this is where contextual targeting becomes significant
Our standardized marketing name property can be used to target visitors with higher cart abandonment rates, while the device classification property can be an indicator of disposable income. Retailers and marketplaces with a global presence can also use language settings on a device to serve the preferred language for visiting users on first page load to increase engagement levels.
The foundation of great user experiences
Trusted by forward thinking retailers & technology companies
We've used DeviceAtlas for years because it's been a reliable service for understanding which platforms our customers like to use for our services. With it we can identify poor customer experiences and proactively build for our customers' needs.
- Zachary Charnell
Group Product Manager, Engineering Platform at Carvana
Understand visiting devices
Contact us now to set up a quick discovery call.
We’ll discuss;
- Your specific needs and business use case.
- A technical overview of our services and the data properties we provide.
- How to set up an enterprise evaluation for your team & the next steps to follow.
