18 Mobile Market Statistics You Should Know in 2018
Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.
Android versions market share Q1 2017
With the approaching release of the latest Android O (8.0), it's the right time to analyze the most popular Android versions based on mobile web traffic statistics. Read this post to learn which Android version is the most used in your target market according to mobile device usage data gathered by DeviceAtlas in Q1 2017.
Mobile viewport size statistics for 2017
Knowing the most popular viewport sizes used by mobile devices is essential to make crucial decisions on optimizing websites for all mobile users. Check out the latest statistics on mobile viewport sizes based on DeviceAtlas web traffic statistics for Q1 2017.
17 mobile market statistics you should know in 2017
With smartphones becoming an essential aspect of everyday lives for most people, new mobile services, and phone capabilities continue to change the way these devices are used in various corners of the globe. We collected 17 recent statistics to help you better understand the current state of the mobile market in 2017.
iOS vs Android market share across the whole of 2016
Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.
Most common device detection use cases for Demand Side Platforms (DSP)
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.
The most used mobile browsers in Q3 2016
To make sure that your website delivers a great mobile browsing experience, you need to learn which mobile browsers are the most popular in your target market. For example Android users can swap Chrome for Opera, Firefox, or UC Browser, while iPhone users may prefer Chrome over Safari. Check out the latest statistics on the most popular smartphone browsers based on DeviceAtlas' statistics in Q3 2016.
Android versions market share Q2 2016
Looking for the latest stats on the most used Android versions in 2016? Check out the latest statistics based on real web traffic which relates to the number of phones actually in use. This data is particularly important if you’re wondering which older versions of Android your mobile app should support.
16 mobile market statistics you should know in 2016
While smartphones are now firmly established as an integral part of our lives, the mobile world continues to change rapidly as new types of device, services and technologies come and go. It is of utmost importance for businesses to stay on top of the ever-changing mobile world. Here is a curated list of 16 most recent statistics which will help you better understand the state of today's mobile industry.