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Category archives: Device Detection

internet-of-things

Categorising IoT devices - endpoints, enablers and controllers

With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight into the nature and capabilities of the terminals; this is what Device Map provides.

List of TAC numbers

The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration. It is issued by the GSMA and makes up the first eight digits of the IMEI serial number. In this article we provide a sample of different TAC numbers and identify a connection between TAC and DeviceAtlas datasets.

Leveraging Device Intelligence to Reduce Churn in Streaming Services

Device intelligence offers a number of lucrative opportunities for streaming service providers: business analytics, optimization, device graph creation, measurement of password sharing, targeting for ads & communications, etc. In this article we look specifically at churn - a very topical subject in recent times - and how device intelligence can be leveraged against it.

Level Up! Device Identification and the ROI Opportunity for Gaming Companies

Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global video gaming industry is worth $178 billion (US) and is expected to reach $268.8 billion (US) by 2025. For context, it was estimated that 3 billion people worldwide played video games in 2021!

Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)

In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.

Website Analytics Comparison - Analysing the Web Analysers (Part 1)

Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services

Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas

Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that your apps are optimised to avoid disruptive crashes. DeviceAtlas helps you mitigate this risk, offering a robust solution that addresses this serious problem at its root level.

Happy Holidays from DeviceAtlas

The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace and happiness over the holidays.

Effectively deliver OTT advertising with DeviceAtlas

There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.

Server-side device detection used by 88% of Alexa top 100 sites

Device identification enables companies to deliver a small, contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, from the same URL. Read this post, written by DeviceAtlas CTO Roman Cremin, for more information.

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