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Category archives: Device Detection

Leveraging Device Intelligence to Reduce Churn in Streaming Services

Device intelligence offers a number of lucrative opportunities for streaming service providers: business analytics, optimization, device graph creation, measurement of password sharing, targeting for ads & communications, etc. In this article we look specifically at churn - a very topical subject in recent times - and how device intelligence can be leveraged against it.

Level Up! Device Identification and the ROI Opportunity for Gaming Companies

Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global video gaming industry is worth $178 billion (US) and is expected to reach $268.8 billion (US) by 2025. For context, it was estimated that 3 billion people worldwide played video games in 2021!

Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)

In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.

Website Analytics Comparison - Analysing the Web Analysers (Part 1)

Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services

OpenRTB and User-Agent Client Hints

The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision to version 2.6 of the specification, now addresses the landscape change brought about by Google’s decision to progressively reduce the content of the user-agent string in Chrome in favour of User Agent Client Hints (UA-CH).

Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas

Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that your apps are optimised to avoid disruptive crashes. DeviceAtlas helps you mitigate this risk, offering a robust solution that addresses this serious problem at its root level.

Happy Holidays from DeviceAtlas

The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace and happiness over the holidays.

Effectively deliver OTT advertising with DeviceAtlas

There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.

Server-side device detection used by 88% of Alexa top 100 sites

Device identification enables companies to deliver a small, contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, from the same URL. Read this post, written by DeviceAtlas CTO Roman Cremin, for more information.

Reduce the carbon footprint of your website with DeviceAtlas

Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load time while improving accessibility for users.

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