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Choose a category below to quickly discover all our device intelligence articles.


Device Detection

Device Detection

Device Hardware Classification: Reliable As Ever In 2023

In 2021, we launched our primary hardware classification property. Two years later, it's considered ...

Isabel Hughes - 01 Aug 2023
5 min read
Device Detection

DeviceAtlas & AWS Graviton Collaboration

We were delighted to recently collaborate with AWS on an article about the impact of Graviton3 on pr...

Isabel Hughes - 16 Jun 2023
1 min read
Device Detection

Device capabilities in emerging SVoD markets

Switching between streaming platforms is more prevalent now than ever before. I’ve lost count ...

Isabel Hughes - 27 Mar 2023
8 min read
Device Detection

The most active crawlers and bots on the web

Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bin...

Tomas Trnka - 02 Mar 2023
12 min read
Device Detection

5 Cart Abandonment Questions about User Devices that are Never Asked

The average cart abandonment rate in 2021 was 65% - that’s 65 out of 100 customers not checking out....

Isabel Hughes - 04 Nov 2022
9 min read
Device Detection

Categorising IoT devices - endpoints, enablers and controllers

With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight...

Isabel Hughes - 20 Jul 2022
3 min read
Device Detection

List of TAC numbers

The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration....

Tomas Trnka - 11 Jul 2022
1 min read
Device Detection

Leveraging Device Intelligence to Reduce Churn in Streaming Services

Device intelligence offers a number of lucrative opportunities for streaming service providers: busi...

Isabel Hughes - 22 Jun 2022
4 min read
Device Detection

Level Up! Device Identification and the ROI Opportunity for Gaming Companies

Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the glo...

Isabel Hughes - 25 May 2022
7 min read
Device Detection

Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)

In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research f...

Isabel Hughes - 19 May 2022
6 min read
Device Detection

Website Analytics Comparison - Analysing the Web Analysers (Part 1)

Analysing visitor traffic is important to determine the health of a website. In this article, we pre...

Isabel Hughes - 19 May 2022
7 min read
Device Detection

Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas

Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...

gduffy - 14 Mar 2022
3 min read
Device Detection

Happy Holidays from DeviceAtlas

The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peac...

Regina De Burca - 23 Dec 2021
2 min read
Device Detection

Effectively deliver OTT advertising with DeviceAtlas

There are many different approaches to measuring the impact of OTT advertising including audience sp...

Regina De Burca - 02 Dec 2021
2 min read
Device Detection

Server-side device detection used by 88% of Alexa top 100 sites

Device identification enables companies to deliver a small, contained experience to feature phones, ...

Regina De Burca - 09 Nov 2021
4 min read
Device Detection

Reduce the carbon footprint of your website with DeviceAtlas

Find out how DeviceAtlas' device identification can help your organization reduce its website's carb...

Regina De Burca - 05 Nov 2021
2 min read
Device Detection

Top 5 OTT Ad Trends of 2021

OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more pe...

Regina De Burca - 08 Oct 2021
4 min read
Device Detection

Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic

Analysing your bot traffic can help you understand how your site is being used (for example by previ...

Regina De Burca - 26 Aug 2021
3 min read
Device Detection

Introduction to Bot Traffic — Part One of our Bot Analytics Series

As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bo...

Regina De Burca - 27 Jul 2021
8 min read
Device Detection

Mobile Device Hardware Classification – Entry Level To Premium Device Categorization

We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardwa...

gduffy - 09 Jun 2021
5 min read
Device Detection

Network Optimization For The Generations Of Mobile Telephony

See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a comp...

James Farrelly - 29 Apr 2021
3 min read
Device Detection

eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to e...

James Farrelly - 22 Mar 2021
4 min read
Device Detection

Accessing TAC In Android 10 – A High-Impact DeviceAtlas Contribution

Access TAC In Android 10 with this simple method. Get the background, benefits & learn how to easily...

James Farrelly - 12 Feb 2021
5 min read
Device Detection

Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & o...

James Farrelly - 15 Jan 2021
11 min read
Device Detection

Network Optimization For IoT Devices

IoT is experiencing rapid development, which is leading to challenges for network operators. Learn h...

James Farrelly - 17 Nov 2020
5 min read
Device Detection

VoWiFi – A Win-Win But When Is The Right Time For Upgrades?

VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to...

James Farrelly - 25 Sep 2020
5 min read
Device Detection

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...

James Farrelly - 01 Sep 2020
4 min read
Device Detection

Device ID and A Cross-Ecosystem Connection

Device ID can refer to many identifiers. Get clarification on manufacturer Device ID and get details...

James Farrelly - 20 Jul 2020
6 min read
Device Detection

Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity

Here we take a look at the digital audio advertising market, its size, key trends, and reasons why a...

James Farrelly - 15 Jul 2020
4 min read
Device Detection

Adaptive Loading – 2 Key Considerations

Get key Adaptive Loading details, considerations and find out how you can get stated today....

James Farrelly - 18 Jun 2020
6 min read
Device Detection

Postponed: Google’s Attempt to Deprecate and Freeze the User-Agent Header

Google’s attempt to deprecate and freeze the User-Agent header has been postponed until at least 202...

James Farrelly - 29 Apr 2020
3 min read
Device Detection

User-Agent: Another Plan to Deprecate and Freeze

In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have bee...

James Farrelly - 20 Feb 2020
6 min read
Device Detection

How to Identify the iPhone 11 and iPad using DeviceAtlas

DeviceAtlas have made more updates to the client-side component that will ensure correct identificat...

hullah - 03 Dec 2019
2 min read
Device Detection

How to improve app monetization (improved ad targeting)

Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app ...

James Kielty - 19 Aug 2019
5 min read
Device Detection

Building your own device detection solution

Creating your own internal device detection solution using PHP and Regex is possible, but is it wort...

James Kielty - 18 Jul 2019
7 min read
Device Detection

5G and eSim - two new properties added to DeviceAtlas

We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can ident...

James Kielty - 08 Jul 2019
3 min read
Device Detection

What is a 'device graph,' and how can device intelligence enhance it?

Knowing the various steps to conversion is great, of course, but what if you could also know the exa...

James Kielty - 27 Jun 2019
3 min read
Device Detection

Why device detection is essential for cloud gaming services

Cloud gaming is revolutionizing the world of video entertainment, providing the hardware and connect...

James Kielty - 17 Jun 2019
2 min read
Device Detection

iOS 12.2 broke iPhone detection - but the fix is now live

The release of iOS 12.2 caused some issues for iPhone detection, but we've released our solution. Ac...

James Kielty - 03 May 2019
2 min read
Device Detection

Three new device properties now available

We're pleased to announce three additional properties now available to our Enterprise Licence holder...

James Kielty - 25 Mar 2019
2 min read
Device Detection

Counterfeit smartphones and the threats they pose

Counterfeit and non-standard devices pose a real threat for business, consumers and regulators. Find...

James Kielty - 22 Feb 2019
3 min read
Device Detection

iPhone fragmentation - why detecting the iPhone model is essential

With the release of the latest iPhones, we see a shift from relatively standardised device specifica...

James Kielty - 15 Nov 2018
5 min read
Device Detection

How DeviceAtlas detects iPhone models

Detecting iPhone models has always been a bit of a headache for companies working in the online spac...

Pawel Piejko - 11 Nov 2018
5 min read
Device Detection

How to detect the iPhone XR, XS and XS Max with DeviceAtlas

The latest iPhone models - the XR, XS and XS Max - are almost certain to be a success, with pre-orde...

James Kielty - 16 Oct 2018
4 min read
Device Detection

JavaScript server-side rendering with device detection

Server-side rendering (SSR) can solve some of the same challenges that frameworks face with mobile c...

Ruadhan O'Donoghue - 27 Sep 2018
6 min read
Device Detection

Unveiling the most active bots and crawlers on the web in 2018

For our latest dive into web traffic data, we looked at the numbers for H1 2018 to investigate the m...

James Kielty - 15 Aug 2018
6 min read
Device Detection

Targeting Android devices based on OS version

When developing a new mobile app, you need to decide which minimum API level to support. Screen siz...

Tomas Trnka - 26 Jul 2018
11 min read
Device Detection

Can your web analytics identify cars?

...

James Kielty - 24 May 2018
3 min read
Device Detection

The DeviceAtlas API - Giant performance with a tiny footprint

The DeviceAtlas APIs offer access to near instantaneous detection of tens of thousands of devices. T...

Mike Eichler - 22 May 2018
8 min read
Device Detection

How knowledge of device chipset can help your business

Hardware properties are some of the most useful in our data set, which now contains 192 different pr...

James Kielty - 10 May 2018
4 min read
Device Detection

No ‘below the fold’ in OTT advertising - if you know the device

With more than 70% of American households now watching internet-delivered content on their TV, OTT a...

Martin Clancy - 24 Apr 2018
3 min read
Device Detection

Limiting Ad Fraud with Device Detection

For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas he...

James Kielty - 21 Mar 2018
3 min read
Device Detection

How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents....

James Kielty - 15 Feb 2018
3 min read
Device Detection

How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents....

James Kielty - 15 Feb 2018
3 min read
Device Detection

Use Cases of Device Detection for Apps

How can device detection in the native app environment give you an edge? The availability of a wide ...

James Kielty - 13 Feb 2018
2 min read
Device Detection

Optimize m-commerce performance with real-time device insights

The increasing device fragmentation is a growing headache for e-commerce websites as users can acces...

Stephen Clarke - 30 Jan 2018
6 min read
Device Detection

Why DeviceAtlas is both Fast AND Accurate

Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence...

Ronan Cremin - 30 Nov 2017
4 min read
Device Detection

How to create and leverage your own device database

The wider the variety of devices used, the greater the risk is in terms of providing an inadequate u...

Stephen Clarke - 21 Nov 2017
5 min read
Device Detection

DeviceAtlas for the Native App environment

Our customers have regularly asked us whether we can index device information against make/model str...

John A Leonard - 07 Nov 2017
3 min read
Device Detection

Mobile & Web Analytics: How to make the most out of your device data

Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices...

Stephen Clarke - 31 Oct 2017
4 min read
Device Detection

The role of device detection in Video Advertising

For video advertising technology players, getting it right on mobile requires an accurate knowledge ...

Martin Clancy - 25 Oct 2017
5 min read
Device Detection

5 Reasons Why You Must Get Your Mobile Ad Targeting Right

50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This findin...

Pawel Piejko - 24 Oct 2017
4 min read
Device Detection

6 not so obvious ways companies can use device detection

With so many devices connected to the internet most companies have understood the need for a reliabl...

Pawel Piejko - 26 Sep 2017
6 min read
Device Detection

Most used mobile GPUs in 2017

Learn which GPUs are the most used across the globe, based on web traffic statistics from our networ...

Pawel Piejko - 11 Sep 2017
4 min read
Device Detection

Device detection in your environment: deployment options

Device detection is an essential asset for every business that wants a solid understanding of all de...

Pawel Piejko - 19 Jul 2017
6 min read
Device Detection

How Telaria uses DeviceAtlas to cluster visiting devices into 'device families'

It is now essential for businesses to have an excellent understanding of device diversity to boost ...

Stephen Clarke - 18 Jul 2017
1 min read
Device Detection

How to configure your data file with DeviceAtlas

Did you know that DeviceAtlas local license allows you to customize your data file? It helps you red...

Igor Stojakovic - 14 Jul 2017
5 min read
Device Detection

How to identify smartphone hardware with DeviceAtlas

Device detection solutions provide you with an exceptional insight into your mobile audience based o...

Pawel Piejko - 09 Jun 2017
2 min read
Device Detection

How to use the DeviceAtlas Client-side Component

DeviceAtlas allows you to detect additional device properties using the Client-side method. In this ...

6 min read
Device Detection

Mapping the full customer journey with device detection

A more sophisticated approach is needed from businesses when it comes to mapping out the modern cust...

Stephen Clarke - 25 Jan 2017
4 min read
Device Detection

Device targeting for advertising: what you need to know

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make...

Pawel Piejko - 06 Dec 2016
3 min read
Device Detection

Did you know that you can detect users’ mobile network?

Device detection is a flexible tool that companies may use in many ways to get a better understandin...

Pawel Piejko - 26 Sep 2016
3 min read
Device Detection

Device Data for eCommerce in Action

Device Detection can be used to boost your eCommerce success by providing tailored user experiences ...

tomwryan - 18 Aug 2016
2 min read
Device Detection

Why home-grown device detection methods fail to impress

Using an accurate device detection solution is crucial for all businesses working in the online spac...

Pawel Piejko - 21 Jul 2016
4 min read
Device Detection

How DeviceAtlas can protect your site against bots

Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact t...

dcarlier - 11 Jul 2016
6 min read
Device Detection

How mobile device detection works

Wondering how mobile device detection actually works? Here’s a quick overview of what it is and how...

Pawel Piejko - 05 Jul 2016
4 min read
Device Detection

What is device detection?

Sound understanding of user devices is critical in today’s online world where so many devices allow ...

Pawel Piejko - 10 Mar 2016
4 min read
Device Detection

How to detect a mobile browser

If you're looking to provide your visitors with a device-optimized experience that works great on an...

Pawel Piejko - 16 Sep 2015
7 min read
Device Detection

Why We Still Need Device Description Repositories

The concept of Device Description Repository (DDR) was created in the early days of smartphones when...

Pawel Piejko - 03 Sep 2015
3 min read
Device Detection

DeviceAtlas API now supports Node.js

Today we’re announcing that JavaScript developers can easily implement the world’s leading device de...

Pawel Piejko - 19 Jun 2015
4 min read
Device Detection

Which areas can you see improve using device detection? [survey]

In a recent survey, we asked DeviceAtlas customers to share their reasons for implementing device de...

Pawel Piejko - 24 Apr 2015
2 min read
Device Detection

Happy Holidays from DeviceAtlas

Warmest wishes for a happy holiday season and a wonderful New Year from all the team at DeviceAtlas....

Martin Clancy - 19 Dec 2014
1 min read
Device Detection

Targeting Wearable Devices

Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers a...

Pawel Piejko - 08 Dec 2014
3 min read
Device Detection

Bruce Lawson on Device Detection

An interesting thread has opened up on the blog of Opera's Bruce Lawson. Bruce recently wrote an art...

Martin Clancy - 05 Dec 2014
4 min read
Device Detection

Announcing DeviceAtlas Cloud Free Version

Today we release a free version of DeviceAtlas Cloud for web developers who need an easy and reliabl...

Martin Clancy - 03 Dec 2014
2 min read
Device Detection

Identifying Language and Locale with DeviceAtlas

Back in May, we added two new data points to DeviceAtlas which are useful for implementations where ...

Martin Clancy - 03 Oct 2014
3 min read
Device Detection

Mobile Detection for Microsoft Internet Information Services (IIS)

Targeting mobile devices has become increasingly important for user experience, regardless of the we...

dcarlier - 02 Jul 2014
3 min read
Device Detection

CMS Platforms, Mobile and Device Detection

Content Management Systems or CMSes as they are known to most of us, form the backbone of content pu...

Martin Clancy - 20 May 2014
3 min read
Device Detection

What is a demand-side platform (DSP) and real-time bidding (RTB)?

Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea ...

Pawel Piejko - 03 Jan 2014
12 min read
Device Detection

Nginx, HTML5 visualization added to latest DeviceAtlas release

We released version 3.3 of DeviceAtlas this month which comes with a number of new features in tow. ...

Martin Clancy - 15 Aug 2012
1 min read
Device Detection

The insider’s Guide to Device Detection

The insider’s guide to device detection: give your Website visitors the site they deserve. With a v...

Ronan Cremin - 07 Jul 2011
13 min read