Category archives: Device detection

iPhone model detection

How DeviceAtlas detects iPhone models

Detecting iPhone models has always been a bit of a headache for companies working in the online space, mainly due to the fact that device model tokens are missing in the UAs. You won't find iPhone models in your Google Analytics dashboard. Here's how DeviceAtlas tackles this issue.

bot-traffic-analysis-detection

The most active bots on the web - 2018

For our latest dive into web traffic data, we looked at the numbers for H1 2018 to investigate the most active bots and crawlers on the web.

DeviceAtlas OTT

No ‘below the fold’ in OTT advertising - if you know the device

With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?

patricia trie

Why DeviceAtlas is both Fast AND Accurate

Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if you can’t be sure about the intelligence, what is the point? The DeviceAtlas team believe that the choice between speed and accuracy is a false choice, and an unnecessary one. Our patented algorithm allows for the extremely high speeds afforded by a PATRICIA Trie, but with the flexibility to accommodate the reality that you cannot have prior knowledge of all devices on the market.

how-to-create-and-leverage-your-own-device-database

How to create and leverage your own device database

The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.

Apps

DeviceAtlas for the Native App environment

Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.

The role of device detection in Video Advertising

For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.

5 Reasons Why You Must Get Your Mobile Ad Targeting Right

50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.

Device detection

6 not so obvious ways companies can use device detection

With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.

Most used mobile GPUs in 2017

Most used mobile GPUs in 2017

Learn which GPUs are the most used across the globe, based on web traffic statistics from our network of partner sites.

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