With accelerating technological developments, increasing competition and ever-changing subscriber behavior, it has never been more important for Mobile Network Operators (MNOs) to efficiently leverage their resources to cater to market demands and capitalize on opportunities.
The Network Optimization Challenge
Subscriber behavior is ever-changing and difficult to predict. Covid-19 restrictions have made this more evident than ever.
People are spending more time accessing the internet via their mobile devices, consuming more data and uploading more content online.
More and more people are using apps and social media platforms for communication, using cloud services and streaming more content, all on their mobile devices.
This puts a strain on cellular networks and requires more efficient resource utilization to ensure customer satisfaction.
Further compounding this is the fact that subscriber needs vary – many might be happy with 2G support while others have a desire for 5G.
Meeting the broad needs of a varied customer base in a cost-effective manner can be challenging.
As a result, MNOs need to be able to reliably segment traffic to understand patterns and trends of network usage to enable optimizations while maintaining customer satisfaction.
Insights into the capabilities of devices on a network helps address these challenges.
The Device Intelligence Solution
GSMA Device Map combines authoritative TAC data with market leading device intelligence from DeviceAtlas. The enriched device insights (including 2G, 3G, 4G and 5G device capabilities) delivered by GSMA Device Map enable MNOs, Mobile Virtual Network Operators (MVNOs) and their service providers to make more informed strategic decisions.
GSMA Device Map makes it very straightforward to analyze a subscriber base to segment 2G, 3G, 4G and 5G devices; this can provide input for planning, optimization and policy setting.
Benefits and opportunities
MNOs, and businesses within the wider mobile ecosystem, can leverage 2G, 3G, 4G and 5G device insights to capitalize on benefits and opportunities, such as:
- Network planners can gain insight into how many subscribers have 2G-only (or possibly 2G/3G) devices, so as to understand the scale of impact if 2G is sunsetted. In addition, it allows these subscribers to be targeted with upsell offers;
- Assess end user device capabilities to inform a 5G support strategy (e.g. network planners need to know the number of 5G-capable devices and their geographic distribution, to inform rollout planning.);
- Enhance predictive models with device mobile generation capabilities; and
- Generate greater insights and detailed measurement of trends, including levels of rate plan misuse.
Device Map 2G, 3G, 4G and 5G Property Details
Device Intelligence For The Mobile Operator Ecosystem
From network design (including capacity modelling, network planning and change management) and testing (including end user experience testing and benchmarking), through to network analysis and reporting, GSMA Device Map enables MNOs and their service providers to make more informed strategic decisions.
Ultimately, GSMA Device Map provides a competitive edge to businesses in the mobile ecosystem by delivering rich device intelligence that enables enhanced customer experience, improved network efficiency, and increased ROI from sales and marketing campaigns.
Learn more about GSMA Device Map and get a data sample, here.