With accelerating technological developments, increasing competition and ever-changing consumer behavior, it has never been more important for Mobile Network Operators (MNOs) to efficiently leverage their resources to cater to market demands and capitalize on opportunities.
Device Map, the authoritative source of device intelligence, combines the GSMA issued TAC with detailed device capabilities to deliver rich device insights (including 2G, 3G, 4G and 5G device capabilities) that enable MNOs, Mobile Virtual Network Operators (MVNOs) and their service providers to make more informed strategic decisions.
The Network Optimization Challenge
Consumer behavior is ever-changing and difficult to predict. Covid-19 restrictions have made this more evident than ever.
People are spending more time accessing the internet via their mobile devices, consuming more data and uploading more content online. More and more people are using apps and social media platforms for communication, using cloud services and streaming more content, all on their mobile devices. This puts a strain on cellular networks and requires more efficient resource utilization to ensure customer satisfaction. Further compounding this is the fact that consumer needs vary – many might be happy with 2G support while others have a desire for 5G.
Meeting the broad needs of a varied customer base in a cost-effective manner can be challenging. As a result, MNOs need to be able to reliably segment traffic to understand patterns and trends of network usage to enable optimizations while maintaining customer satisfaction.
Device Map – The Device Intelligence Solution For MNOs, MVNOs And Their Service Providers
Device Map makes it very straightforward to analyze a customer base to segment 2G, 3G, 4G and 5G devices; this can provide input for planning, optimization and policy setting.
Benefits and opportunities
MNOs, and businesses within the wider mobile ecosystem, can leverage 2G, 3G, 4G and 5G device insights to capitalize on benefits and opportunities, such as:
- Network planners can gain insight into how many subscribers have 2G-only (or possibly 2G/3G) devices, so as to understand the scale of impact if 2G is turned off. In addition, it allows these subscribers to be targeted with upsell offers;
- Assess end user device capabilities to inform a 5G support strategy (e.g. network planners need to know the number of 5G-capable devices and their geographic distribution, to inform rollout planning.);
- Enhance predictive models with device mobile generation capabilities; and
- Generate greater insights and detailed measurement of trends, including levels of rate plan misuse.
Device Map 2G, 3G, 4G and 5G Property Details
Device Intelligence For The Mobile Operator Ecosystem
From network design (including capacity modelling, network planning and change management) and testing (including end user experience testing and benchmarking), through to network analysis and reporting, Device Map enables MNOs and their service providers to make more informed strategic decisions.
Ultimately, Device Map provides a competitive edge to businesses in the mobile ecosystem by delivering rich device intelligence that enables enhanced customer experience, improved network efficiency, and increased ROI from sales and marketing campaigns.
Learn more about Device Map and get a data sample, here.