One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.
Web performance has become a troubling aspect of the web especially given that today websites can be accessed on many device types on varying connectivity levels. To ensure that your sites loads quickly for all users you need to have a good understanding of user devices. Here’s the latest guide on how to use device detection to improve web performance.
Optimizing websites for mobile devices is no longer an extra but a necessity for all businesses. The question you should ask yourself is not ‘do I need a mobile-friendly site?’ but rather ‘how do I make my site mobile-friendly?’ Given that the web is full of mobile strategy guides, we decided to expose some of the most common myths about mobile optimization.
Having a thorough understanding of your website traffic makes for smarter, data-driven business decisions. This includes knowing all details about visitors’ devices, given that users can access websites not only on laptops but also using a huge range of mobile phones, tablets, smart TVs, or even projectors. In this new whitepaper, we explore the topic of mobile Web Analytics.
The latest DeviceAtlas whitepaper is ready for download. In the new publication we focus on Mobile Network Operators who can greatly benefit from using rich device information. Read the following paper to learn how device data helps MNOs expand their business reach.
Addressing mobile audiences is a part of most online strategies today, but there are businesses who have not yet picked up on this trend or who have been unsatisfied with how they are handling mobile traffic. If you feel there is potential in mobile that you’re not yet reaching, you’ve come to the right place. Download our free Content Adaptation Survival Guide to learn how to deliver a top-notch mobile experience.
The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.
Responsive Web Design (RWD) has made a huge impact as an approach to designing for mobile. It has also caused a lot of debate: on the plus side, it allows for one codebase to cater to devices with a range of different screen sizes. On the debit side, serving the same payload to all devices irrespective of device capabilities, screen size and resolution, and indeed connection speed, can effectively close off entire markets to companies who don’t optimize.