For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.
Web performance has become a troubling aspect of the web especially given that today websites can be accessed on many device types on varying connectivity levels. To ensure that your sites loads quickly for all users you need to have a good understanding of user devices. Here’s the latest guide on how to use device detection to improve web performance.
Optimizing websites for mobile devices is no longer an extra but a necessity for all businesses. The question you should ask yourself is not ‘do I need a mobile-friendly site?’ but rather ‘how do I make my site mobile-friendly?’ Given that the web is full of mobile strategy guides, we decided to expose some of the most common myths about mobile optimization.
Having a thorough understanding of your website traffic makes for smarter, data-driven business decisions. This includes knowing all details about visitors’ devices, given that users can access websites not only on laptops but also using a huge range of mobile phones, tablets, smart TVs, or even projectors. In this new whitepaper, we explore the topic of mobile Web Analytics.
The latest DeviceAtlas whitepaper is ready for download. In the new publication we focus on Mobile Network Operators who can greatly benefit from using rich device information. Read the following paper to learn how device data helps MNOs expand their business reach.