Aisling Arundel, Author at DeviceAtlas
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Latest Articles by Aisling Arundel
How to Target Audiences Effectively in a Non-PII Environment
As privacy rules get stricter, advertisers are finding new ways to reach customers without using PII....
Mapping the Full Customer Journey With Device Intelligence
Today’s customer journey is more dynamic and fragmented than ever before. A core part of mapping customer...
Leveraging Device Analytics to Boost Conversions
Learn how rich device insights enables brands to personalize experiences, optimize targeting, and drive...
Viewer-Centric Advertising: DeviceAtlas at IBC’s Panel Discussion
At this year’s IBC, our Director of Product Strategy, John Leonard, spoke on a panel discussion ‘Making...
Limiting Ad Fraud with Device Intelligence
Ad fraud is a major concern in digital advertising due to billions of dollars being lost. Learn how device...
How Well Do You Know Your CTV Traffic?
Connected TV (CTV) is quickly becoming the dominant way people stream content. Unlike traditional cable...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
How Device Fragmentation is Impacting eCommerce
eCommerce has long been considered one of the fastest growing industries of our time, with predicted...
Why User-Agent Parsers Aren't Enough for Streaming Platforms
In today’s diverse streaming ecosystem, screens vary wildly in power and format. From high-end smart...
User-Agent Parsing Made Easy
User-Agent parsing allows you to identify devices accessing web content due to the fact that a User-Agent...
5 Cart Abandonment Questions about User Devices that are Never Asked
The average cart abandonment rate in 2025 is 70% - that’s 70 out of 100 customers not checking out. We...
A Real-Time Analytics Use Case for Device Identification
Gone are the days of user behavior being analyzed without devices being considered - all digital content...
