Mobile advertising is the payment engine for the app and mobile web ecosystem. On average, we spend more than 5 hours per day on our phones. That creates plenty of opportunities for advertisers to target potential buyers and existing customers. Mobile advertising spend is billions of dollars worldwide which is only expected to grow each year.
In this eBook, we delve into the mobile advertising ecosystem, with a particular focus on how AdTech players navigate the realities of a multi-device environment. We look at key players in the ecosystem, along with technical details of how mobile advertising works and how it has evolved in recent years.
Targeting capabilities can be greatly enhanced for mobile advertising by incorporating information about a device and hints from the user’s context. There are a number of key pieces of data that can be utilized, e.g. device type, device make and model, hardware classification, device price and more. The key to successful advertising is understanding the device, its capabilities, and the associated user contexts.
Our eBook will give you a better understanding of:
- Mobile advertising growth
- Targeting in the AdTech ecosystem
- How device intelligence is used in advertising platforms
- Real time bidding and where device intelligence fits in
Download The Definitive Guide to Device Targeting for AdTech Platforms now.