AdTech

Choose a category below to quickly discover all our device intelligence articles.


AdTech
Device Detection

How Well Do You Know Your CTV Traffic?

Connected TV (CTV) is quickly becoming the dominant way people stream content. Unlike traditional cable...

Aisling Arundel - 29 Sep 2025
6 min read
Device Detection

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...

Aisling Arundel - 01 Sep 2025
5 min read
Client Hints

IAB OpenRTB 2.6 and DeviceAtlas support

The most recent revision of the IAB OpenRTB release, 2.6, has been widely communicated. A key benefit...

John A Leonard - 03 Jul 2023
7 min read
Device Detection

DeviceAtlas & AWS Graviton Collaboration

We were delighted to recently collaborate with AWS on an article about the impact of Graviton3 on price...

Isabel Hughes - 16 Jun 2023
1 min read
Client Hints

The Commercial Impact of Client Hints on Open-Source Parsers

We've all read Google's timeline for UA-CH and when changes are going to start coming into effect. But...

Isabel Hughes - 26 Sep 2022
8 min read
Device Detection

eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...

James Farrelly - 22 Mar 2021
5 min read
Device Detection

Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions and...

James Farrelly - 15 Jan 2021
13 min read