AdTech
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Viewer-Centric Advertising: DeviceAtlas at IBC’s Panel Discussion
At this year’s IBC, our Director of Product Strategy, John Leonard, spoke on a panel discussion ‘Making...
How Well Do You Know Your CTV Traffic?
Connected TV (CTV) is quickly becoming the dominant way people stream content. Unlike traditional cable...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
IAB OpenRTB 2.6 and DeviceAtlas support
The most recent revision of the IAB OpenRTB release, 2.6, has been widely communicated. A key benefit...
DeviceAtlas & AWS Graviton Collaboration
We were delighted to recently collaborate with AWS on an article about the impact of Graviton3 on price...
The Commercial Impact of Client Hints on Open-Source Parsers
We've all read Google's timeline for UA-CH and when changes are going to start coming into effect. But...
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions and...
