AdTech
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AdTech
Client Hints
IAB OpenRTB 2.6 and DeviceAtlas support
The most recent revision of the IAB OpenRTB release, 2.6, has been widely communicated. A key benefit...
Device Detection
DeviceAtlas & AWS Graviton Collaboration
We were delighted to recently collaborate with AWS on an article about the impact of Graviton3 on price...
Client Hints
The Commercial Impact of Client Hints on Open-Source Parsers
We've all read Google's timeline for UA-CH and when changes are going to start coming into effect. But...
Device Detection
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...
Device Detection
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions &...
Device Detection
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
