Analyzing Responsive vs Adaptive Website Design in eCommerce
We recently wrote about the impact that device capabilities have on cart abandonment and how it is rarely discussed within eCommerce based studies. Also interesting was the discovery that none of the 200+ articles on cart abandonment that we analyzed mentioned the importance of choosing adaptive website design over responsive design. Let’s delve into that a bit further…
Why Device Login Emails and 2FA Needs to Improve in 2023
The purpose of device login emails is to provide reassurance for users and protection against security threats. Unfortunately, despite being such a critical part of security efforts, many of these emails lack the very information that the user needs to be aware of in order to decide if something bad has happened - details about the device accessing the account. Read more to learn about best practices for device verification and 2fa as an added security layer for users.
5 Cart Abandonment Questions about User Devices that are Never Asked
The average cart abandonment rate in 2021 was 65% - that’s 65 out of 100 customers not checking out. We analyzed over 200 blog articles written in the last 5 years to understand the main drivers of cart abandonment on eCommerce sites/apps. Two thirds of these articles specifically mention user device as being a barrier to purchase completion, though less than 2% make any correlation between cart abandonment rates and device capabilities.
European Patent Organisation upholds DeviceAtlas Patent
DeviceAtlas is pleased to inform customers that the European Patent Organisation (EPO) has upheld our patent (EP3264728B1) which was filed in 2008 and covers the algorithm at the core of DeviceAtlas. In a ruling this morning, an opposing patent by a competitor which was previously granted, was revoked entirely by the EPO appeals board with no remaining paths for recourse.
The Commercial Impact of Client Hints on Open-Source Parsers
We've all read Google's timeline for UA-CH and when changes are going to start coming into effect. But what will these changes mean for the open-source solutions and what impact is that going to have on the businesses relying on these solutions for commercial gain?
The danger of counterfeit devices on public WiFi networks
Public WiFi is an ubiquitous addition to consumer connection options today and is prevalent in coffee shops, restaurants, shopping malls and airports, providing a vital link to the Internet for people on the move (quite literally if we consider how many public buses and trains provide WiFi services to passengers). Unfortunately, convenience requires some sacrifices and where public WiFi networks are concerned and the risks one takes when connecting to these hotspots remain unseen to the vast majority of us.
Non-authentic devices and enterprise security – a ticking time bomb
Counterfeit devices pose a significant threat to enterprise networks and that trend is only increasing. These devices are becoming more sophisticated, difficult to spot, and easy to obtain. A counterfeit phone is almost indistinguishable from its authentic counterpart. They are also easy to buy and may even be sold on seemingly trusted eCommerce websites and delivered by reputable shipping companies. Most worryingly, they are also becoming more dangerous and resulting in more damage.
4 Important Device Capabilities for Phone Gaming
Now, more than ever, users have access to multiple devices on which to play games, most notably via apps on smartphones. In 2021, mobile gaming app revenue was worth $98 billion globally (up 13% from the previous year). Smartphones are also considered the most popular gaming devices worldwide and unsurprisingly, gaming accounts for over 40% of smartphone use. This means that games need to be adapted to the device that’s running it, one size does not fit all.
How device fragmentation is impacting eCommerce
eCommerce has long been considered one of the fastest growing industries of our time, reaching sales of almost $5 trillion in 2021. While growth in recent times can certainly be attributed to the COVID-19 pandemic (between 2019 and 2020, online global retail sales jumped >20% from $3.3 trillion to $4.2 trillion respectively), eCommerce websites are still some of the most visited worldwide 2 years after the pandemic began.
The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected devices: what does this mean for streaming service providers? How can they tell these devices apart? In this post we look at the importance of device graphs and the importance of being able to tie device information to subscriber information.
