How can DeviceAtlas help?
- Identify and verify OTT originated traffic
- Target campaigns to OTT viewers
- Provide additional targeting criteria for advertisers
- Decisioning criteria for ad delivery
- Cross device measurement
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.