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Tag archives: ott

Effectively deliver OTT advertising with DeviceAtlas

There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.

Solving the CTV User-Agent Problem Thumbnail

Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

3 New DeviceAtlas Properties - Video Playback Support

3 New DeviceAtlas Properties: Video Playback Support

From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.

ott-user-agents

List of OTT User-Agents

Here are some OTT devices' User Agents - we've included many popular examples, such as Chromecast, Apple TV, Xbox One and Playstation 4.

DeviceAtlas OTT

No ‘below the fold’ in OTT advertising - if you know the device

With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?