No ‘below the fold’ in OTT advertising - if you know the device
With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
List of OTT user agents
Here are some OTT devices' User Agents - we've included many popular examples, such as Chromecast, Apple TV, Xbox One and Playstation 4.