The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected devices: what does this mean for streaming service providers? How can they tell these devices apart? In this post we look at the importance of device graphs and the importance of being able to tie device information to subscriber information.
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.
List of OTT User-Agents
Here are some OTT devices' User Agents - we've included many popular examples, such as Chromecast, Apple TV, Xbox One and Playstation 4.
No ‘below the fold’ in OTT advertising - if you know the device
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?