ott
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Set Top Box Out, Smart TV In?
The cord cutting trend during the mid 2010s resulted in a significant increase in set top box (STB) production...
The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected...
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting...
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions &...
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help...
List of OTT User-Agents
Here are some OTT devices' User Agents - we've included many popular examples, such as Chromecast, Apple...
No ‘below the fold’ in OTT advertising - if you know the device
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...
