Three new device properties now available

We continually listen to feedback from our users, and when we realise we can make their efforts even more efficient, it's our job to make that happen.

We're pleased to announce three additional properties now available to our Enterprise Licence holders.

OS Version Marketing Name

This new property makes the brand name of an OS version available, where it exists.

For example, on Android:

• Marshmallow
• Nougat
• Oreo
• Pie

Until now, the OS Version number would have to be translated into the user-friendly name. With this additional property, the name of the OS is easily available, making differentiation, ad-planning and targeting around OS specifications and limitations a lot easier. It will also make reporting and analytics a lot more digestible.

We recently published the most common mobile OS in 35 countries. The below chart is the overall market share in those countries, with Android Oreo (8) being the most popular.

With "OS Version Marketing Name", the most popular OS becomes "Android 8 - Oreo".

OS Distribution

Where an OS is branded and based on or forked from an existing OS, these are now identified in the "OS Distribution" property, while the "OS Name" will still be reported as before.

For example, the following mobile operating systems are all Android forks, and will now appear as:

• LineageOS
• Fire
• OS MIUI
• Oxygen OS

The main benefit of this new property will be seen on the analytics/reporting side, but it'll prove useful for ad targeting and campaign management too.

.NET Core API

The .NET API has been updated to include support for .NET Core environments. This means that .NET stack can be used on a non-Windows environment, eg Linux.

Check out the full list of 187 available properties here.

Main Image By valanzola.t, via Flickr.