Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global video gaming industry is worth $178 billion (US) and is expected to reach $268.8 billion (US) by 2025. For context, it was estimated that 3 billion people worldwide played video games in 2021!
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.
Website Analytics Comparison - Analysing the Web Analysers (Part 1)
Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services
OpenRTB and User-Agent Client Hints
The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision to version 2.6 of the specification, now addresses the landscape change brought about by Google’s decision to progressively reduce the content of the user-agent string in Chrome in favour of User Agent Client Hints (UA-CH).
Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that your apps are optimised to avoid disruptive crashes. DeviceAtlas helps you mitigate this risk, offering a robust solution that addresses this serious problem at its root level.
Happy Holidays from DeviceAtlas
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace and happiness over the holidays.
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages, they offer very different insights into your data and varying levels of privacy to your audience.
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.
Server-side device detection used by 88% of Alexa top 100 sites
Device identification enables companies to deliver a small, contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, from the same URL. Read this post, written by DeviceAtlas CTO Roman Cremin, for more information.
Reduce the carbon footprint of your website with DeviceAtlas
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load speed while improving accessibility for users.
Top 5 OTT Ad Trends of 2021
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization. Here are the top five OTT trends in 2021.
List of User-Agent strings 2021
Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Including Android, iPhone, Windows, tablets, desktops, bots & crawlers, games consoles and more.
DeviceAtlas HTTP Headers Parser
Learn how our updated HTTP Headers Parser tool can identify devices from both User Agent strings and Client Hints to provide a comprehensive solution to the changing User Agent Client Hints landscape.
[Webinar] User-Agent Strings and User Agent Client Hints: navigating the new landscape
Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA strings in Chrome, with our support of both Client Hints and User Agent Strings using real-time analysis, which maximises coverage across browsers.
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.
DeviceAtlas now supports Client Hints with our new UA-CH Model header service
DeviceAtlas uses all HTTP headers, now including Client Hints headers, to ensure maximum insights into device and browser capabilities in web traffic. This service is available to customers and prospects to try out on demand.
Introduction to Bot Traffic — Part One of our Bot Analytics Series
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots and crawlers to nefarious automated programs that may be controlled by hackers, fraudsters, or competitors.
Mobile Device Hardware Classification – Entry Level To Premium Device Categorization
We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardware Classification. See how this significant update greatly enhances analytics, optimization and targeting.
Network Optimization For The Generations Of Mobile Telephony
See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive advantage for MNOs and their service providers.
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.