The world of mobile devices spurs innovation every year, sometimes dramatically changing the entire landscape. While it's certainly not easy to guess what the future holds, in this article the DeviceAtlas team has a go at predicting the latest trends that might shape mobile web in 2015.
With the number of mobile subscribers approaching the number of people on Earth, mobile is not just another marketing channel. It may already be the most important channel in existence. Tracking the latest trends in the mobile is vital for businesses to make the right decisions on their online strategy.
Here are some mobile web design trends to watch for in 2015 as through the eyes of our market experts here at DeviceAtlas.
1. In 2015, responsive will be the de facto way to design for the web, but its limitations will be recognized (and addressed)
With Google announcing that it rewards responsive websites with a “mobile-friendly” tag in search results, Responsive Web Design will certainly be considered the de facto way to design websites in 2015. Nonetheless, RWD has its limitations which, according to DeviceAtlas’s experts, will be much more visible in 2015.
2. Web developers will be addressing mobile website performance and page weight issues
The adoption of fixed-line fibre broadband allowed web developers to focus more on websites’ looks and UX, rather than the page weight. But for devices relying on mobile internet connectivity the available bandwidth may still be an issue even in developed markets.
3. Mobile-first approach becoming mainstream
You may have noticed that mobile web usage is growing rapidly. Our observations, such as Ronan Cremin’s discoveries in China, show similar findings. People access websites on their mobile devices from every corner of the globe.
Working on the premise that the mobile web is going mainstream, some businesses decide to start the design process by first addressing mobile users and then scaling the design up to fit desktop browsers.
Dubbed mobile-first, this somewhat niche approach has been around for quite a while. But in 2015 mobile-first will become much more mainstream, according to DeviceAtlas’s experts.
4. Server-side device detection becoming more acceptable
Coming up with a top-notch mobile experience requires a device detection solution to ensure that the right content is sent to the right device at the right time. Server-side device detection is actually the quickest and the most accurate way to redirect visitors according to their devices. Our experts predict that server-side device detection will be more acceptable in 2015.
5. 2015 will be the year of ‘app fatigue’
Although it is beyond question that today every business must address a mobile audience, there is ongoing debate on how to do it properly. According to DeviceAtlas’s experts businesses should optimize their mobile websites, before investing in native mobile apps. 2015 might be the year of ‘mobile app fatigue.’
6. Device Intelligence and Big Data
Large organizations' hunger for more insights from their customer data is gathering pace. There are many examples of how device intelligence can be used to analyze behaviour and inform strategy.
Photo: Kārlis Dambrāns