Stay on top of device diversity
DeviceAtlas allows you to inject powerful data dimensions about user devices into your analytics offering.
Outperform your competition by enabling customers to see the full analytics picture and use insights gained to build better end user experiences.
Enabling better insights & decisions
DeviceAtlas data is injected at the foundation layer of the stack, on top of which customers can build their analytics & exporting insights.
Our data is consistent & well-structured, with robust indexing for clean usage in ETL processes for optimized data orchestration.
Because all DeviceAtlas data is non-PII, it can confidently be added to the stack without infringing on privacy legislation.
DeviceAtlas enables businesses to enrich their analytics and reporting in three environments
Just as connected devices interface with ecosystems such as mobile networks, the web, & native applications, DeviceAtlas indexes for TAC, HTTP Headers and OS-originated brand and model strings.
We provide extensive information on device hardware, connectivity capabilities and multimedia support, while also ensuring that device naming details are well structured for use in reporting and analytics.
At the core, a robust, enduring device model ID provides the foundation for the three ecosystem indexes.
DeviceAtlas Verticals
Consumer Analytics
Tell your customers more about consumers' interests based on the devices they are using.
DeviceAtlas enables rich audience segmentation using device data to inform better targeting.
Web Analytics
Increase the power and value of your analytics to your customers by providing them with visitor device data.
Show your customers the full picture, including invalid traffic: DeviceAtlas identifies both self-declared and hidden bots.
Video & Streaming Analytics
Reliably tell your customers what device is being used to consume content and enable them to improve user engagement, session duration and QoS/QoE.
DeviceAtlas helps Video and Streaming Analytics companies identify errors using the most reliable and accurate metadata on all user devices.
App Analytics
Enable your customers to uncover granular device data in real time to better analyze and segment app user behavior.
Allow app marketers to see which devices are best performing based on user acquisition, campaign attribution, revenue tracking, etc.
Network Analytics
Provide your customer with deep understanding of endpoint capabilities and performance.
Facilitate issue diagnostics, enrichment of QoS and QoE measurement, and trend analysis.
Why DeviceAtlas
Unique Device ID
Each device model in our database is given a unique device ID and can be used as a high level index to the data. This device ID ensures that our data is well structured to facilitate data orchestration.
Transparency
As a business we are committed to data transparency in resolving device identifiers & unrecognized devices, & displaying the source for every data point for each of our devices.
Reliability
Our commitment to reliability and accuracy sets us apart. This is why we are a data partner of the GSMA for the operator environment and the solution of choice for analytics & advertising industries.
Data Governance
We consistently maintain data integrity for customers by ensuring that robust policies and processes are in place around intellectual property and changing hardware profiles of specific devices.
Being aware of exactly what devices customers use is crucial in today’s complex digital media environment. Our partnership with DeviceAtlas ensures that Adobe customers are always up-to-date on the latest devices in use.
- Roger Woods
Director, Mobile Product & Strategy
Start enriching your device analytics
Contact us now to set up a quick discovery call. We'll discuss:
- Your specific needs and business use case
- A technical overview of our services and the data properties we provide
- How to set up an enterprise evaluation for your team & the next steps to follow
