Optimize every single gaming experience
Analytics & Reporting
Identify key business metrics such as retention rates, ARPU, responsiveness and more by correlating against device capabilities:
- What is the impact of device RAM, OS bit type or GPU on responsiveness?
- Does device performance affect game retention rates?
- Do premium tier devices exhibit different in-app buying patterns vs mid-tier devices?
Real-Time QoS/QoE Monitoring
Pinpoint device-specific service issues as they occur and connect the issue back to the detailed capabilities that DeviceAtlas can provide:
Identify which device models are experiencing game lags, crashes, etc. to allow patterns to emerge around compatibility and how to improve QoE for players
Optimization
Use responsiveness analysis, churn, in-app purchases, etc. to consider how gaming content can be adapted based on device capabilities:
- Display the appropriate video assets according to screen resolution
- Enable or disable specific features on the platform based on the device, e.g. detecting an Apple device and displaying the Apple Pay button for micro transactions
Targeting Opportunities
Leverage DeviceAtlas data to create revenue generating opportunities
Consider the year released property as an indicator of buying tendencies. Players using newer, high-end devices could be more likely to make in-app purchases if they have higher disposable income.
Why Granular Device Intelligence is Critical for Gaming Companies
A lack of device knowledge makes it impossible to:
- Effectively measure QoS/QoE
- Determine app compatibility
- Understand user device popularity trends
Existing challenges with in-house built solutions:
- Engineering resources wasted on manually updating and verifying device database
- High risk of parsing inaccurate or incorrect device information
Ready to ensure that your gamers have the best QoE
Contact us now to set up a quick discovery call. We'll discuss:
- Your specific needs and business use case
- A technical overview of our services and the data properties we provide
- How to set up an enterprise evaluation for your team & the next steps to follow
