DeviceAtlas high speed APIs and accuracy make it the solution of choice for the online advertising industry. By identifying devices in real time, DeviceAtlas enables granular targeting of advertising campaigns by device. Many DeviceAtlas customers from the advertising industry choose to integrate DeviceAtlas into their platforms.
For sites that deliver content downloads to mobile and other devices, such as applications, games, it is vital to deliver content that works on the target device. DeviceAtlas can help eliminate costly support calls that can erode profit margins.
Why use DeviceAtlas for mobile advertising, device targeting, and delivery?
DeviceAtlas is widely used in the advertising vertical, where speed is a key driver. Major publishers have stringent SLA requirements concerning ad delivery performance, to avoid impacts to the end user.
In addition, DeviceAtlas provides the data needed to support the reporting requirements of the different players in the advertising chain.
DeviceAtlas is typically used in three ways to support the needs of ad delivery platforms.
- Firstly, it is used to power the campaign management interface with up to date device information, ensuring that the end user can create advertising campaigns across a wide variety of up to date parameters.
- Secondly, it is used to provide high speed device recognition, permitting optimal ad selection for the visiting device.
- Finally, it is used to support the analytics requirements of advertisers and publishers, to measure campaign effectiveness across different devices for example.
DeviceAtlas powers hundreds of billions of ad placements on a monthly basis worldwide, due to its market leading performance and reliability.
Whitepapers:
Ad Targeting in a Multi-Screen World
Read how device-diversity can be leveraged to help target advertising in a multi-screen world.
Download our free whitepaper on how to unlock the Mobile Advertising opportunity. Download now »
Device Detection And Intelligence Buying Guide
We'll guide you through the process of choosing and evaluating the right device detection solution.
Here's a short paper that will help you make an informed choice. Download now (PDF)»
Sample deployments:
“DeviceAtlas and its extensive device database provides an important component of byyd's advanced mobile advertising targeting and reporting capabilities”
