Latest articles by Jamesf

VoWiFi Icon | Device Map

VoWiFi – A Win-Win But When Is The Right Time For Upgrades?

VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.

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Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

Advertising Fraud - Bot Detection Icon

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.

3 New DeviceAtlas Properties - Video Playback Support

3 New DeviceAtlas Properties: Video Playback Support

From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.

New DeviceAtlas Property: GPS Hardware Support

New DeviceAtlas Property: GPS Hardware Support

We are happy to introduce a new DeviceAtlas property: GPS Hardware Support. Get details about this new property and how it can be leveraged to optimize content.

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Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity

Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.

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Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

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