Pawel Piejko, Author at DeviceAtlas
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Latest Articles by Pawel Piejko
Targeting Wearable Devices
Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers and...
US Mobile Users Download 2GB per Month on Average
With powerful and affordable smartphones hitting the shelves practically every day, mobile data usage...
Mobile web traffic: a dive into the data
We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually...
ADTECH embeds DeviceAtlas device detection for targeting ads
Note: ADTECH was acquired by AOL in 2007 and has since become part of the Oath group owned by Verizon,...
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches,...
What is a demand-side platform (DSP) and real-time bidding (RTB)?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about...
Why Responsive Web Design is not always the best option for a mobile SEO strategy
There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google...
10 reasons why mobile analytics are mission critical to a sustainable mobile strategy
Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand...
Mobile apps: native vs. web apps - what are the pros and cons?
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work...
