Whitepapers

Why programmatic advertising needs device intelligence

Why programmatic advertising needs device intelligence

Get the latest whitepaper which helps you better understand why device data is essential for the programmatic advertising industry.

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The Mobile Web Intelligence Report: Q3 2016

Download the latest report helping you better understand what screen sizes and screen resolutions were the most used in Q3 2016. Other statistics in the report include phone makers, mobile OSes, and mobile browsers.

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How to optimize conversion rate on mobile devices

The lack of mobile optimization is a major threat to the business, especially if the user tries to make a purchase on their phone but can't complete it. Here are the best practices to maximize conversion rate on mobile devices.

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Web Performance: How device detection can help

Today you need to make sure that your website is blazingly fast and lightweight for all users. Here's how to optimize your site's page weight and loading speed based on the knowledge of visiting devices.

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8 Myths About Mobile Optimization

Explore the most common misconceptions about building mobile-friendly sites that really improve UX on different devices.

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How To Analyze Mobile Traffic

This paper will help you understand the world of Mobile Traffic Analytics and how accurate device data plays a role in providing accurate statistics on mobile visitors.

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Why Device Awareness Is Important For The Operator Environment

Today all Mobile Network Operators need deep understanding of all devices on their network. But building and maintaining your very own TAC-based device database is a challenging and time-consuming. Find out how DeviceAtlas can help Mobile Operators.

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A Content Adaptation Survival Guide

This e-book will help you understand the techniques of content redirection and adaptation. Learn how to address mobile users in a fundamentally different way.

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Ad Targeting in a Multi-Screen World

Find out how to unlock the mobile advertising opportunity. This free whitepaper outlines 6 methods to target advertising by using knowledge of the requesting device, how ad platforms are using device intelligence, how the RTB spec is dealing with device data, technology requirements, and more.

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Lightening Your Responsive Website Design With RESS

A framework for Responsive Design with Server Side Components (RESS). This paper outlines 3 easy methods to achieve significant performance improvements for Responsive sites using responsive images, JavaScript and CSS optimizations and optimizing for available bandwidth.

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Benchmarking your Device Detection Strategy

The proliferation of device types has made for an ever more fragmented device landscape. If you are a business with a strategic digital focus, you should review your device detection strategy.

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Latest Blog Posts

Most common device detection use cases for Demand Side Platforms (DSP)

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2016: DeviceAtlas blog year in review

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Most popular smartphone makers in 2016

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