Dark traffic and misrepresentation: explaining the discrepancies
Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services
The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision to version 2.6 of the specification, now addresses the landscape change brought about by Google’s decision to progressively reduce the content of the user-agent string in Chrome in favour of User Agent Client Hints (UA-CH).
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that your apps are optimised to avoid disruptive crashes. DeviceAtlas helps you mitigate this risk, offering a robust solution that addresses this serious problem at its root level.
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load speed while improving accessibility for users.
Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA strings in Chrome, with our support of both Client Hints and User Agent Strings using real-time analysis, which maximises coverage across browsers.
Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.
DeviceAtlas uses all HTTP headers, now including Client Hints headers, to ensure maximum insights into device and browser capabilities in web traffic. This service is available to customers and prospects to try out on demand.
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots and crawlers to nefarious automated programs that may be controlled by hackers, fraudsters, or competitors.
We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardware Classification. See how this significant update greatly enhances analytics, optimization and targeting.
See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive advantage for MNOs and their service providers.