By jkielty - 13 Feb 2018
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
By jkielty - 09 Feb 2018
We looked at device data for the full year of 2017, to see where the perennial Android v iOS battle was won and lost. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.