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MWC2018 Highlights - The DeviceAtlas Report

With all eyes firmly fixed on Barcelona for the 2018 Mobile World Congress, the DeviceAtlas team went along to sample the latest devices, technologies and plans at the world's greatest mobile conference.

How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.

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How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.

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Use Cases of Device Detection for Apps

How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.

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Android v iOS Market Share - 2017 Review

Winners and losers in the perennial Android v iOS battle. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.

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Android v iOS Market Share - 2017 Review

Optimize m-commerce performance with real-time device insights

The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.

Meet DeviceAtlas at Mobile World Congress 2018

DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.

Tablet usage

DeviceAtlas latest report shows tablet usage remains strong

DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.

Huawei device usage challenges Apple, Samsung

Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.

Device Intelligence report Jan 2018

Most popular smartphone screen sizes 2017

Here's a list of the most popular smartphone screensizes across the globe. The largest screen sizes are most popular in emerging markets.

How to get detailed device analytics for web and apps environments [New Whitepaper]

For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.

DeviceAtlas in 2017: the year in review

2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.

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18 Mobile Market Statistics You Should Know in 2018

Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.

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Why DeviceAtlas is both Fast AND Accurate

Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if you can’t be sure about the intelligence, what is the point? The DeviceAtlas team believe that the choice between speed and accuracy is a false choice, and an unnecessary one. Our patented algorithm allows for the extremely high speeds afforded by a PATRICIA Trie, but with the flexibility to accommodate the reality that you cannot have prior knowledge of all devices on the market.

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How to create and leverage your own device database

The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.

Qualcomm top chipset vendor for Android devices

As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.

Apps

DeviceAtlas for the Native App environment

Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.

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Mobile & Web Analytics: How to make the most out of your device data

Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.

The role of device detection in Video Advertising

For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.

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