Android v iOS market share 2019
We looked at 2019 data to see how the Android v iOS battlefield has developed over the last few years. Android had a great start to 2019, and now enjoys around 90% OS share in Egypt, India and Indonesia. Read on for more stats from across the globe.
Meet DeviceAtlas at Dmexco 2019 (11th - 12th September)
DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. Come and see why the ad tech industry relies on our patented technology to power their platforms.
Most common smartphone RAM by country
Knowing the RAM of a visiting device can be a crucial element in deciding how best to serve content to the user. Here's a list of the most used RAM specs across the globe to help you make the right choices (updated September 2019).
The most popular mobile browsers
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets.
How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
Building your own device detection solution
Creating your own internal device detection solution using PHP and Regex is possible, but is it worth the effort? Here are the pro's and con's.
How regularly do people upgrade their smartphones?
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.
5G and eSim - two new properties added to DeviceAtlas
We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can identify when a visiting device has 5G capability or features eSIM support.
What is a 'device graph,' and how can device intelligence enhance it?
Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?
Why device detection is essential for cloud gaming services
Cloud gaming is revolutionizing the world of video entertainment, providing the hardware and connection are up to scratch. How can device detection help providers ensure a quality user experience regardless of the device?
The most used smartphone GPU - 2019
Here are the most common GPUs in use today. Understanding a smartphone's hardware capabilities is a vital step in decisions around content richness, enabling you to give users the best possible experience.
Can you block Huawei devices from accessing your website or app?
Although given a 90 day stay of execution, Huawei will no longer be able to include popular Google services and apps on their new devices. For a website/app owner, is it possible to block Huawei devices from accessing your services? It is, but we don't recommend it.
The Guide to Device Detection for Video Advertising
Download our free e-book on device detection for Video Advertising to learn what's driving the increase in mobile video consumption, and how device detection can improve ROI at all stages of the video advertising ecosystem.
iOS 12.2 broke iPhone detection - but the fix is now live
The release of iOS 12.2 caused some issues for iPhone detection, but we've released our solution. Accurate iPhone detection is back.
Under pressure in the UK, how popular are Huawei smartphones?
Huawei are in the news again. This time, it's the UK who've announced they'll let the Chinese manufacturer provide non-core 5G hardware. The US isn't happy. Are Huawei smartphones popular in the UK? We investigate the data.
The most active bots and crawlers on the web
Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bing and other search results. Here, we list the most common alongside their User Agents.
Chill, Netflix - why are you pulling Airplay support?
Netflix have announced that they're killing Airplay support, blaming technical limitations introduced by Apple. But do those reasons add up? What are they being denied by Airplay that they get from Chromecast?
Dual SIM smartphone usage
With the latest iPhones supporting dual SIM cards, we looked at current levels of dual SIM usage throughout the world. Where are they popular, and where do people not seem too interested in a dual SIM smartphone?
NPAW choose DeviceAtlas to power its YOUBORA Suite with device intelligence
Video intelligence company NPAW announces new partnership with DeviceAtlas. Find out why they chose DeviceAtlas and how they will be leveraging device intelligence in their YOUBORA suite.
UC Browser exposes 500+ million users - where is it most popular?
UC Browser has exposed over 500 million of its users to MiTM attacks. Just how popular is UC and its variants across the globe?
