Blog

popular-feature-phones

Resurgence of the Feature Phone?

In January 2007, Apple released the iPhone, a move which would change the world of mobile. However, recently we've seen feature phones making a small comeback. Does the data agree?

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The Most Popular iPhones of 2017

most-popular-iphones

The Most Popular iPhones of 2017

What's the most popular iPhone in the world? We looked at data for the whole of 2017 to find out.

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Limiting Ad Fraud with Device Detection

For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.

most-popular-smartphones-2017

The Most Popular Smartphones of 2017

most-popular-smartphones-2017

The Most Popular Smartphones of 2017

Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.

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How to change User Agent in your desktop browser to view mobile websites

Looking to test mobile websites in your desktop browser? Here are a few easy ways to change your user agent in Chrome, Firefox and Edge desktop browsers.

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MWC2018 Highlights - The DeviceAtlas Report

With all eyes firmly fixed on Barcelona for the 2018 Mobile World Congress, the DeviceAtlas team went along to sample the latest devices, technologies and plans at the world's greatest mobile conference.

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How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.

How to detect iPhone 8 and iPhone X with DeviceAtlas

Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.

device-atlas-for-apps

Use Cases of Device Detection for Apps

How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.

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Android v iOS Market Share - 2017 Review

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Android v iOS Market Share - 2017 Review

Winners and losers in the perennial Android v iOS battle. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.

Optimize m-commerce performance with real-time device insights

The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.

Meet DeviceAtlas at Mobile World Congress 2018

DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.

Tablet usage

DeviceAtlas latest report shows tablet usage remains strong

DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.

Huawei device usage challenges Apple, Samsung

Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.

Device Intelligence report Jan 2018

Most popular smartphone screen sizes 2017

Here's a list of the most popular smartphone screensizes across the globe. The largest screen sizes are most popular in emerging markets.

How to get detailed device analytics for web and apps environments [New Whitepaper]

For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.

DeviceAtlas in 2017: the year in review

2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.

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