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Blog

ADTECH embeds DeviceAtlas device detection for targeting ads

Note: ADTECH was acquired by AOL in 2007 and has since become part of the Oath group owned by Verizon, considerably expanding the usage of Device

Adtech AOL and DeviceAtlas

ADTECH extends commitment to mobile with DeviceAtlas

Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.

DeviceAtlas: Ad targeting in a multi-screen world

Ad targeting in a multi-screen world

The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.

mobiForge DeviceAtlas

Google Latest Redirection Guidelines

Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.

IRCE

DeviceAtlas at Internet Retailer and Commerce Exhibition

The DeviceAtlas team will be at the Internet Retailer and Commerce Exhibition this week (Jun 10-13, 2014).  If you want to learn about how to bring how device intelligence can help drive conversions on for eCommerce sites, then drop by our booth (#2

Image credit: Sailko

CMS Platforms, Mobile and Device Detection

Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?

Apple v Samsung?

Beyond Apple v Samsung: Smartphone market grows in line with device manufacturer competition

Strategy Analytics released their latest handset shipments data last week. One of the key findings was that Apple's market share continues to be challenged by Android based handsets. This is something that is echoed in DeviceAtlas' index of device traffic, which combines data from dotMobi's DeviceAtlas device detection solution and dotMobi's global network of goMobi websites to measure which handsets are actually being used to access web content on tablets and phones. We have stressed that this is device usage data and not the same thing as device shipment data, but it is interesting nonetheless to compare these metrics.

How to implement Drag and Drop for touch devices

Over on dotMobi's mobiForge resource site for those involved in developing for mobile-friendly content, we explore some touch-friendly drag and drop implementations, including DOM and canvas-based drag and drop approaches.

mobiForge

RWD: Responsible Web Design and how websites cope with compromised connectivity

Over on mobiForge, dotMobi's mobile and web technology resource site for developers, designers and those working with mobile and web, we investigate how constrained connectivity can impact on visitors' UX. Even in large urban areas, which are well served with cell tower coverage, the realities of the built environment can intervene to make experiences slow.

DeviceAtlas device usage data

Apple Devices Dominate Global Web Browsing, while Android Gains Ground

Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.

mobiForge

Getting Ready For HTTP 2.0

As the underlying mechanism that runs the web, HTTP is the language spoken by browsers and web servers to communicate, download webpage elements and upload user data. The version we currently use is 1.1, which is now almost 15 years old. But HTTP version 2 is on the way.

mobiThinking

10 Takeaways from Analysts' Device Market Statistics

Originally posted over at mobiThinking, dotMobi's statistics and industry digest site, a look at 10 key takeaways from the latest stats from the leading analysts, Gartner, IDC, Canalys and Strategy Analytics.

DeviceAtlas at MWC14

DeviceAtlas at MWC14

The dotMobi team spent last week in Barcelona at this year’s Mobile World Congress. In its second year at its new and larger venue, the show continues to grow in size and scope with the organizers reporting some 70,000 plus visitors at this year’s show.

DeviceAtlas Digital Element

dotMobi and Digital Element to speak at MWC

We're really excited about speaking at Mobile World Congress in Barcelona February 24th -27th coming.

mobiForge

A week with Windows Phone 8

dotMobi CTO Ronan Cremin spends some time with the Lumia 1020, the current Nokia flagship device.

MWC2014 DeviceAtlas

DeviceAtlas at Mobile World Congress 2014

dotMobi and the DeviceAtlas team will be exhibiting at Mobile World Congress once again to showcase the latest developments on DeviceAtlas and talk about how companies can harness the diversity of today's web environment.

What is a demand-side platform (DSP) and real-time bidding (RTB)?

Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.

mobiForge

Mobile and privacy: a contradiction in terms?

Over on mobiForge, a report on privacy issues through the prism of the mobile services we use today. Our mobile devices are with us 24 hours, 7 days a week. Even when we are sleeping. We look at how your privacy is handled by the three main communication layers that your smartphone works on:

mobiForge

Mobile and Web: restating our assumptions

Over on mobiForge, our developer related website, we take a look at how thinking about designing and developing for the multi-device Web has shifted over the past few years. As the web landscape becomes more complex by the day, we restate our assumptions on mobile context, web, RWD, content adaptation and more. Head over the mobiForge to see the full article.

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