Mobile web traffic: a dive into the data
We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look at mobile web traffic data, that is, traffic to websites optimized for mobile device use.
DeviceAtlas at DMEXCO 2014
The DeviceAtlas team is at DMEXCO this week in Cologne. Come talk to us in Hall 6 stand E035 to see how device intelligence can optimize your web business in a multiscreen world.
Dmexco: Sept 10 – 11 Cologne, Germany
Growth of Chinese device manufacturers
New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership. (Although it is still worth noting that feature phones accounted for about 45 percent of handsets sold last year.) For web developers, that means that the Android platform is likely to become even more important on the global stage, given that the open source OS is the platform of choice for Chinese handset manufacturers.
Web Development is a Broad Church
Maximiliano Firtman (@firt) published a very comprehensive piece touching on performance, RWD, RESS, mobile web and more on SmashingMag recently rather provocatively entitled "You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy". The whole responsive debate is something of an evergreen in web dev circles: where once the argument centred around UX and whether it was a good idea to serve the same content but reflow/hide some of it depending on screen size, now performance has become more of a leitmotif in commentary.
Mobile Detection for Microsoft Internet Information Services (IIS)
Targeting mobile devices has become increasingly important for user experience, regardless of the web server technology in use.
ADTECH embeds DeviceAtlas device detection for targeting ads
Note: ADTECH was acquired by AOL in 2007 and has since become part of the Oath group owned by Verizon, considerably expanding the usage of Device
ADTECH extends commitment to mobile with DeviceAtlas
Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.
Ad targeting in a multi-screen world
The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.
Google Latest Redirection Guidelines
Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.
DeviceAtlas at Internet Retailer and Commerce Exhibition
The DeviceAtlas team will be at the Internet Retailer and Commerce Exhibition this week (Jun 10-13, 2014). If you want to learn about how to bring how device intelligence can help drive conversions on for eCommerce sites, then drop by our booth (#2
CMS Platforms, Mobile and Device Detection
Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?
Beyond Apple v Samsung: Smartphone market grows in line with device manufacturer competition
Strategy Analytics released their latest handset shipments data last week. One of the key findings was that Apple's market share continues to be challenged by Android based handsets. This is something that is echoed in DeviceAtlas' index of device traffic, which combines data from dotMobi's DeviceAtlas device detection solution and dotMobi's global network of goMobi websites to measure which handsets are actually being used to access web content on tablets and phones. We have stressed that this is device usage data and not the same thing as device shipment data, but it is interesting nonetheless to compare these metrics.
How to implement Drag and Drop for touch devices
Over on dotMobi's mobiForge resource site for those involved in developing for mobile-friendly content, we explore some touch-friendly drag and drop implementations, including DOM and canvas-based drag and drop approaches.
RWD: Responsible Web Design and how websites cope with compromised connectivity
Over on mobiForge, dotMobi's mobile and web technology resource site for developers, designers and those working with mobile and web, we investigate how constrained connectivity can impact on visitors' UX. Even in large urban areas, which are well served with cell tower coverage, the realities of the built environment can intervene to make experiences slow.
Apple Devices Dominate Global Web Browsing, while Android Gains Ground
Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.
Getting Ready For HTTP 2.0
As the underlying mechanism that runs the web, HTTP is the language spoken by browsers and web servers to communicate, download webpage elements and upload user data. The version we currently use is 1.1, which is now almost 15 years old. But HTTP version 2 is on the way.
10 Takeaways from Analysts' Device Market Statistics
Originally posted over at mobiThinking, dotMobi's statistics and industry digest site, a look at 10 key takeaways from the latest stats from the leading analysts, Gartner, IDC, Canalys and Strategy Analytics.
DeviceAtlas at MWC14
The dotMobi team spent last week in Barcelona at this year’s Mobile World Congress. In its second year at its new and larger venue, the show continues to grow in size and scope with the organizers reporting some 70,000 plus visitors at this year’s show.
dotMobi and Digital Element to speak at MWC
We're really excited about speaking at Mobile World Congress in Barcelona February 24th -27th coming.
