Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.
Over on mobiForge, a report on privacy issues through the prism of the mobile services we use today. Our mobile devices are with us 24 hours, 7 days a week. Even when we are sleeping. We look at how your privacy is handled by the three main communication layers that your smartphone works on:
Over on mobiForge, our developer related website, we take a look at how thinking about designing and developing for the multi-device Web has shifted over the past few years. As the web landscape becomes more complex by the day, we restate our assumptions on mobile context, web, RWD, content adaptation and more. Head over the mobiForge to see the full article.
The DeviceAtlas team will be at the Customer Engagement Technology World show in the Javits Center NYC this week (November 6-7, 2013). If you want to learn about how to bring enhanced user experience to your web experiences by understanding your traffic on a de