Blog

5 Reasons Why You Must Get Your Mobile Ad Targeting Right

50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.

9 excellent examples of adaptive design used for e-commerce

You may think that most of the leading e-commerce websites today are purely responsive. In fact, the opposite is true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job in terms of addressing mobile users.

List of smart TV User-Agent strings

List of smart TV User-Agent strings

Here is our handy list of smart TV User Agent strings, including what you can achieve by parsing them to deliver optimized content.

Whitepaper: Add device Intelligence to your platform

Adding Device Intelligence to your Platform - Whitepaper

If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.

Device detection

6 not so obvious ways companies can use device detection

With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.

The most used smartphone screen resolutions in 2017

The most used smartphone screen resolutions in 2017

Here are the most recent device usage statistics to help you better understand which smartphone screen resolutions are the most popular in 2017.

The most used smartphone screen resolutions in 2017

The most used smartphone screen resolutions in 2017

DeviceAtlas granted a new patent in the EU

In July 2017 the European Patent Office granted a patent to Afilias Technologies that was originally filed in 2008. This is quite a milestone for us—the application has survived objections from anonymous third parties and a much tougher patent regime than has applied in recent years. The patent in question, EP2245836 A2, is core to the operation of DeviceAtlas and is the reason why our solution is the fastest one out there, while preserving a very small memory footprint and data file. DeviceAtlas delivers speed, accuracy and efficiency—we don’t force you to choose. The same core algorithm is also protected by a US patent US9185182 B2, granted in 2015.

DeviceAtlas patent for device detection

European Patent Office Grants DeviceAtlas Patent for Core Device Detection Algorithm

Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.

Samsung phones User-Agent strings list

Samsung phones User-Agent strings list

Here's a list of User-Agent (UA) strings used by some of the most popular Samsung phones, including the Galaxy S8.

Most used mobile GPUs in 2017

Most used mobile GPUs in 2017

Learn which GPUs are the most used across the globe, based on web traffic statistics from our network of partner sites.

Most used chipset models Q2 2017

DeviceAtlas statistics reveal top movers in chipset market

The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.

Why programmatic advertising needs device intelligence

One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.

DMEXCO 17

Meet DeviceAtlas team at DMEXCO 2017

DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.

Dual SIM phones

Where are dual SIM phones used most in 2017?

One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.

User-Agent parsing made easy

User-Agent parsing allows you to identify devices accessing web content due to the fact that a User-Agent string conveys information to the server about the source of the request. If you're looking for a simple and reliable way for parsing User-Agent strings, you've come to the right place. This article provides you with an overview of UA parsing and information on how to implement it.

How often do people upgrade their smartphones? [new research]

Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.

DeviceAtlas deployment options

Device detection in your environment: deployment options

Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.

How Telaria uses DeviceAtlas to cluster visiting devices into 'device families'

It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Telaria have stayed on top of the device landscape by integrating DeviceAtlas.

How to customize your data file

How to configure your data file with DeviceAtlas

Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.

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