One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.
User-Agent parsing allows you to identify devices accessing web content due to the fact that a User-Agent string conveys information to the server about the source of the request. If you're looking for a simple and reliable way for parsing User-Agent strings, you've come to the right place. This article provides you with an overview of UA parsing and information on how to implement it.
Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Telaria have stayed on top of the device landscape by integrating DeviceAtlas.
Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.
With the approaching release of the latest Android O (8.0), it's the right time to analyze the most popular Android versions based on mobile web traffic statistics. Read this post to learn which Android version is the most used in your target market according to mobile device usage data gathered by DeviceAtlas in Q1 2017.
Knowing the most popular viewport sizes used by mobile devices is essential to make crucial decisions on optimizing websites for all mobile users. Check out the latest statistics on mobile viewport sizes based on DeviceAtlas web traffic statistics for Q1 2017.