Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.
Dublin – August 10, 2016 – DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q2 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world.
Q2 2016 wasn’t great for Apple in terms of web traffic share, according to the newly released DeviceAtlas Mobile Web Intelligence Report. Apple lost in 18 out of 20 countries we analysed, including the largest markets such as UK (-10%), Germany (-6%), and USA (-4%). Get the new report to learn about the latest statistics on phone makers, screen sizes, LTE, and more.
Using an accurate device detection solution is crucial for all businesses working in the online space. If done right, it allows you to accurately target advertising, optimize web content and analyse web traffic to maximize revenues from online sources. But to get device detection right you need a reliable, fast and accurate method which is hard to build on your own.
Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact that Google Analytics doesn't report on bots and crawlers by default. Here's how device detection can help you identify bots to serve them different payloads or even block them from accessing the website.
DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on. The one thing they have in common is a need to understand how their audiendes engage with them from a device perspective.
We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content.
Recently we looked into the popularity of mobile operating systems in Q1 2016. While iOS grew faster than Android in most countries over 2015, this trend reversed in Q1 2016 with Android gaining much more than iOS. Check out the latest statistics on the most popular mobile operating systems.
Dublin – May 12, 2016 – DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q1 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world.
Did you know that up to a half of your web traffic may be generated by bots and crawlers? This is one of the findings you can learn in the latest edition of The Mobile Web Intelligence Report based on mobile web traffic in Q1 2016. Here’s what we reveal in the report.
To help you understand web crawlers, bots and spiders visiting your site, here's a list of the top 20 bots and their user agents.
Web performance has become a troubling aspect of the web especially given that today websites can be accessed on many device types on varying connectivity levels. To ensure that your sites loads quickly for all users you need to have a good understanding of user devices. Here’s the latest guide on how to use device detection to improve web performance.
While smartphones are now firmly established as an integral part of our lives, the mobile world continues to change rapidly as new types of device, services and technologies come and go. It is of utmost importance for businesses to stay on top of the ever-changing mobile world. Here is a curated list of 16 most recent statistics which will help you better understand the state of today's mobile industry.
Today there are no technical limitations in terms of making devices connected. Internet access can be applied anywhere, from cars, to fridges, to rice cookers, and it doesn’t cost a fortune to make it happen. Does that mean we have more connected devices than ever before?
Smartphones using Firefox OS, Sailfish OS, or Ubuntu OS are generally available but purchasing them may not be an easy task. Today the mobile world is entirely dominated by Android and iOS. Check out the latest statistics which focus on comparing iOS vs Android during the whole of 2015. The stats are based on website visits from mobile devices.
Every year on March 17, Ireland is in the spotlight in every corner of the planet. This year at DeviceAtlas we celebrate St. Paddy’s day by sharing some exciting statistics on the mobile market in Ireland based on website visits tracked by our device detection solution.
Sound understanding of user devices is critical in today’s online world where so many devices allow users to access websites. Using a device detection solution is the only way to acquire this knowledge in real time, and use it to drive business decisions. In this article we’ll explain what device detection really is. We’ll also explore some technical difficulties which make accurate detection so tricky.