Largest newspaper websites losing users due to slow load times on mobile
While you may think that the largest newspapers are stellar in terms of web performance on mobile, the reality is far from ideal. According to the new research by DeviceAtlas, the average load time on mobile for newspaper websites is around 10.5 seconds with the slowest websites reaching 19-22 seconds. Interestingly, according to Google, 53% of mobile users only wait 3 seconds before they abandon websites that don't load.
iPhone model detection with DeviceAtlas
Did you know that with DeviceAtlas it is possible to detect the exact iPhone models through the client-side method? Here are all Apple devices which you can identify using our device detection solution.
Five Most Common Business Use Cases For IP Intelligence and Geolocation Technology
The rise of the mobile internet is changing the way consumers interact with online services. According to Cisco, by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population. More than half a billion (563 million) mobile devices and connections were added just last year. We have grown into a global society that expects to conduct research, shop online, and stream music or videos at any time, in any place on any device―which creates both opportunities and challenges for companies.
7 myths about adaptive web design, debunked
With mobile performance becoming a mainstream issue, there is a lot of debate and some misconceptions around how to address mobile visitors. Is responsive superior to adaptive? Should visitors be redirected to a mobile-specific experience? We put together a list of the most common myths that specifically relate to building adaptive websites and using device detection.
iOS vs Android market share across the whole of 2016
Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.
Image optimization using the DeviceAtlas NGINX module
In this guide we will show you how adding DeviceAtlas and few lines of configuration to NGINX can transform the performance of your website on mobile devices.
How to use device data for powerful user segmentation
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
How adaptive web design boosts your conversion rate
To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.
5 Ideas to Boost Your Ad Platform with Device Detection
The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an increasing variety of mobile user contexts, it may be difficult to reach out to the right mobile audience at the right time. To tackle this issue ad platforms utilize device detection, therefore boosting their performance and capabilities in terms of ads sent to mobile audiences.
Device fragmentation still an issue
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.
iPhone 2G, 3G and 3GS still actively used, new report reveals
Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.
Mobile World Congress 2017 summary
As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.
How to use the DeviceAtlas Client-side Component
DeviceAtlas allows you to detect additional device properties using the Client-side method. In this article you can learn how to take full advantage of DeviceAtlas Client-side Component and its ability to identify individual Apple devices.
DeviceAtlas wins the IHS Markit Innovation Award at MWC 2017
We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.
DeviceAtlas' deep device intelligence now addresses native app environment
Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
How to detect touchscreen devices in PHP, Java, .NET and Python
Did you know that according to Google 53% of mobile users abandon websites that take longer than 3 seconds to load? One of the simplest solutions is to optimize user experience on different devices based on detecting selected device features, such as touchscreen. Read this post to learn how to detect touch devices in PHP, Java, .NET and Python.
Mapping the full customer journey with device detection
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.
Most used phone screen sizes to design websites for in 2017
Knowing the most used smartphone screen sizes in your target market can help you decide on how to address your mobile visitors. We put together a detailed breakdown of the most used diagonal screen sizes across selected local markets that you should pay attention to in 2017. While 5-inch and larger phones are the fastest growing categories, 4-inch devices still make up a large part of the market.
Most common device detection use cases for Demand Side Platforms (DSP)
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.