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Facts and statistics - the mobile landscape in the USA

The US is home to some pioneers of the mobile web, such as Apple, inventors of the iPhone. We looked at the 2018 data to see which handsets are popular, what OS they run, and the most common hardware specs we see.

James Kielty - 01 Mar 2019
5 min read

With a population of over 325 million, and home to tech-pioneers such as Apple and Google, it might surprise you to learn there are only four main wireless service operators in the USA - and that could soon be cut to three if a proposed mega-merger between T-Mobile and Sprint gets FCC approval.

Here are some statistics about the current device landscape in the US, gleaned from 2018 data from our global network of partner websites using DeviceAtlas for content delivery and optimization purposes.

The most used device in the US is the iPhone 7

When we looked at the most popular smartphones of 2017, the iPhone 6 reigned supreme with 14.2% of the mobile market.

In early 2018, the iPhone 7 overtook the 6 and now sits firmly at the top with a 2.07% lead over second-placed iPhone 8. The 6 is still alive and well, though, with 4.81%.

There's still no sign of the last iPhone releases - XS/Max and XR - breaking in to the top ten. The XS reached 1.17% in Q4 2018.

The US is a big fan of Apple products, and the only competitor in the top ten is the Samsung Galaxy S8, with 2.92% of overall traffic.

Country Position Phone model Share
USA 1 iPhone 7 10.75%
USA 2 iPhone 8 Plus 8.68%
USA 3 iPhone 7 Plus 8.43%
USA 4 iPhone X 7.32%
USA 5 iPhone 8 6.82%
USA 6 iPhone 6S 6.23%
USA 7 iPhone 6 4.81%
USA 8 iPhone SE 3.66%
USA 9 iPhone 6S Plus 3.43%
USA 10 Samsung Galaxy S8 2.92%
USA 11 Samsung Galaxy S7 2.77%
USA 12 Samsung Galaxy S9 1.86%

When we looked at the smartphone upgrade cycle, we can see steady gains for the iPhone 8 and X across 2018, while the iPhone lost 0.75% share.

The iPhone 6 is slowly fading, but should hang around for another few years providing Apple keep those OS updates coming.

Strong growth in Galaxy S9 usage was offset by a reduction for all three of the other Galaxy devices in this data.

2018 was Apple's year in the USA.


The most popular mobile operating system in the US is iOS


The share of operating systems generally follow the trends of devices and manufacturers, and the US is no different. Despite the huge range of Android-powered smartphones, and their lower cost, Apple's offering is the clear leader once again.

With 63.1% of the market, iOS is firmly installed as the nations favourite mobile OS. Predictably, Android comes second with 36.7%.

Way down the list is KaiOS. With a tiny 0.001% share in the US, the Firefox fork could well make gains in the coming months, if its performance in India (15% share) is any barometer of potential.

Here's how the battle between iOS and Android has played out over the last three years in the US.


The most common screen size in the US is 750x1334

  Screen resolution Share Average
1. 750x1334 29.37% 27.56%
2. 1080x1920 27.46% 26.22%
3. 1440x2560 10.98% 10.68%
4. 1440x2960 9.57% 8.43%
5. 720x1280 7.45% 9.96%


Smartphone hardware in the US


Like the UK, we're yet to see higher-RAM devices make an impact in the US.

6GB devices enjoyed 2.87% market share in Q4 2018, with 8GB smartphones on 0.03%.

  RAM Share Average
1. 2GB 38.74% 38.21%
2. 3GB 25.93% 24.12%
3. 4GB 16.36% 15.34%
4. 1GB 11.68% 13.48%
5. 1.5GB 3.51% 4.06%



  GPU Name Share Average
1 PowerVR GT7600 18.27% 16.73%
2 PowerVR GT7600 Plus 13.79% 12.18%
3 PowerVR Series 7XT 11.38% 8.95%
4 Adreno 540 10.55% 7.64%
5 PowerVR GX6450 9.48% 9.05%



  CPU Name Share Average
1. Hurricane & Zephyr 17.60% 18.15%
2. Monsoon & Mistral 16.92% 14.01%
3. Twister 12.75% 14.37%
4. Kyro 280 14.01% 6.64%
5. Cortex-A53 8.24% 12.75%

For more mobile landscape and device data, visit the DeviceAtlas Data Explorer.

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